By: Fox Public Relations | November 1st, 2011 | leave a comment
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Marketing professor’s research featured in Newsweek cover story Anxiety might be a well-known consequence of information overload, but Angelika Dimoka, an assistant professor of marketing and the director of Fox’s Center for Neural Decision Making, wanted to confirm the biological phenomenon at work.
In a March cover story by Newsweek, Dimoka describes the research she and her colleagues have conducted on “combinatorial auctions,” which force bidders to consider a dizzying number of items. “With too much information,” Dimoka said, “people’s decisions make less and less sense.”
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