Contemporary marketing research requires an approach as diverse as the field itself. Because marketing provides insights into the creation, communication and exchange of value, goods and services, marketing research ranges from qualitative studies of consumer behavior to quantitative models. With this in mind, the Fox School’s PhD concentration in Marketing prepares students to utilize cross-disciplinary methods from economics, sociology, psychology, and neuroscience in the production of cutting-edge research. Over recent years, this approach has enabled our graduates to secure research positions at many top universities, including Cornell University, Emory University, Rice University, and the University of Pittsburgh.
Department faculty members have published in leading academic journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science. Fox School faculty members work closely with students to help them develop research agendas that will also be featured in top industry and academic publications. Additionally, the Department of Marketing and Supply Chain Management is home to three interdisciplinary research centers: the Center for Neural Decision Making (CNDM), a cross-disciplinary facility that’s dedicated to exploring the function of brain imagery in marketing theory and practice; the Consumer Sensory Innovation Lab (CSIL), which provides a medium for academics and practitioners to collaborate on issues related to sensory marketing; and the Global Center for Big Data in Mobile Analytics (GBM), which promotes an interdisciplinary approach to data analytics in mobile marketing, online gaming, and other big data topics.
All students admitted to this program are considered for full financial support for up to five years. Funding typically comes in the form of research or teaching assistantship and includes full tuition and a competitive stipend. The funding is renewable every year, subject to adequate progress and annual evaluations. Fellowship consideration will be given to applications received by December 15th.
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| Electives (if 48-credit coursework not completed)|
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| Work on Dissertation Proposal|
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| Dissertation Proposal Defense|
|Fall Year 5|
|Work on Dissertation (until Dissertation Defense)|
|Spring Year 5|
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Debashish is a doctoral student at the Fox School of Business and his research interests lie primarily in the areas of digital marketing and personalization. Prior to joining the PhD program in fall 2016, Debashish received an MS in Economics and Management of Innovation and Technology from Bocconi University, Italy in 2015, and MS in Management of Innovation from the Rotterdam School of Management, Erasmus University, Netherlands in 2014, and a BTech in Industrial Engineering and Management from the National Institute of Technology Kurukshetra, India in 2010. His professional experience includes consulting for start-ups in the NY area and working as a programmer analyst at a global IT consulting firm in India.
Jessica’s research interests include mobile and digital marketing, branding, and product innovation. Jessica holds a B.S. in Marketing and Management Information Systems from Boston University and a M.B.A. from Villanova University. Prior to joining the Fox School of Business, she worked as a management consultant in the pharmaceutical industry.
Yaeeun Kim is a PhD student in the Interdisciplinary Studies in the Fox School of Business at Temple University with a concentration in Marketing. She is a member of the Center for Neural Decision Making (CNDM) at the Fox School of Business. Yaeeun is interested in studying the underlying the neural mechanisms of consumer decision-making by using multi-methodological techniques involving EEG and fMRI.
Prior to joining the PhD program at the Fox School of Business, Yaeeun earned her BA and MS in Management Science and Korea Advanced Institute of Science and Technology (KAIST). Yaeeun's previous research regarding the effect of dissatisfying purchase in two-sided market on post-purchase behavior has been presented at the Association for Consumer Research (ACR) annual conference.
Yaeeun has working experience in the area of neuromarketing research using multichannel EEG/ERP measurement and analysis.
Nese Nur Onuklu
Nur joined the Fox Marketing Doctoral Program in Fall 2016. She received an MBA degree with full tuition scholarship from University of Michigan, Ross School of Business in 2012. She holds a BS degree in International Relations and a Minor degree in Industrial Economics and Economic Policy from METU, one of the top research universities in Turkey. Prior to joining the Fox School of Business, Nur worked primarily in the field of competition law and economics as a Senior Associate. During her tenure, Nur developed a strong understanding of dynamics and strategy in various markets including FMCG, logistics and finance, thanks to the antitrust cases she analyzed. Nur is currently interested in studying brand attractiveness, customer retention and drivers of successful marketing strategies.
Siliang(Jack) Tong joined the Fox School in 2016 with the concentration of Big Data Analytics and Mobile marketing. He is one of the competitive recipients of Presidential Fellowships and a research fellow of the Global Center on Big Data in Mobile Analytics. Prior to joining the Fox School, Siliang(Jack) Tong completed his MBA from the University of Wisconsin-Madison. He has six years working experience in digital marketing and eCommerce fields with management positions at Hilton Worldwide China Corporate Office and Wynn Macau Resort.
Xiaoxuan (Farrah) Wu
Xiaoxuan (Farrah) Wu is pursuing a Ph.D. degree in Marketing, and she is a member of both the Center for Neuro Decision Making (CNDM) and the Consumer Sensory Innovation Lab (CSIL). She holds a bachelor’s degree in Biotechnology from the Sun Yat-Sen University, China and a master’s degree in Cell and Molecular Biology from the University of Medicine and Dentistry of New Jersey. Prior to joining the Fox School of Business, Farrah acquired extensive experience in cancer research, which led to her later interest in health messaging. After joining the Ph.D. program, she began investigating health marketing impact on people’s risk perceptions of disease contraction, aided by the functional magnetic resonance imaging (fMRI). This project is supervised by Dr. Dimoka at CNDM. Meanwhile, she is studying sensory marketing, supervised by Dr. Morrin at CSIL. She explores the effect of scent on visual perception, and how such effects influence consumers’ evaluation processes. In general, Farrah aspires to conduct research in consumer judgment and decision making (JDM), and she is determined to examine it from behavioral, physiological, and neural aspects.
Ning Ye is a doctoral student in the Department of Marketing and Supply Chain at Temple University and is a member of both the Center for Neural Decision Making (CNDM) and the Consumer Sensory Innovation Lab (CSIL). She holds a Bachelor's Degree in Business English from Dongbei University of Finance and Economics, China and a Master's Degree in Marketing from the Johns Hopkins University. She worked as both a research assistant and a teaching assistant at Johns Hopkins University before she joined Temple University. Her research interests include sensory marketing, neuroscience in marketing, consumer behavior and decision making.