Vinod Venkatraman, PhD
Dr. Venkatraman is the Associate Director of Center for Neural
Decision Making and Assistant Professor in the Department of Marketing
and Supply Chain Management, Fox School of Business. Vinod holds a PhD in Psychology and Neuroscience from Duke University. Prior
to graduate school, Vinod worked as a Research Scientist at the
Cognitive Neuroscience Laboratory in Singapore.
Vinod's primary research interest is in examining the processes and
mechanisms underlying consumer decision making. Specifically, he is
interested in studying the effect of decision context, age, state
variables (such as emotions and sleep deprivation), and individual
traits on decision-making strategies using a multi-methodological
approach that includes behavioral studies, eye tracking and
neuroimaging. Vinod is also interested in characterizing individual
differences in decision strategies and their impact on everyday
consumer decision making.
Vinod's research has been published in several leading journals like
Neuron, Journal of Neuroscience, Journal of Cognitive Neuroscience,
Sleep and Neuroimage. Vinod's research has also been featured in
several leading newspapers around the world including BBC, Newsweek,
Time magazine, LA Times and Business Week among others.
Sargent Shriver
Sarge is a PhD student in the Marketing Department at the Fox School of Business and member of the CNDM. He is using behavioral and neuroimaging methods to investigate how product information influences purchase decisions. This research has applications for brand management and advertising.
Sarge supervises the undergraduate research assistants in the lab, manages its day-to-day operations, leads a journal club that includes faculty, graduate, and undergraduate students in the departments of marketing, neuroscience, psychology, and economics, and was elected President of the Fox School of Business Doctoral Student Association. Before joining Fox he was a research assistant in a functional neuroimaging lab at Harvard Medical School and a neuroscience lab at MIT. He is the recipient of a Fox Young Scholars Award
Andrew is a PhD student in the Marketing Department at the Fox School of Business and member of the CNDM. His research interests include consumer psychology and decision making. He holds a Bachelor’s Degree in Management Science & Information Systems from Pennsylvania State University, and has worked as an information systems consultant and marketing research specialist.
Brieana is a research assistant at the CNDM. She is a senior at Temple double-majoring in neuroscience and psychology. She is a member of the university’s honors program and the psychology department’s honors research program.
Govinda is a research assistant at the CNDM. He recently graduated from Temple with a BA in psychology and cognitive neuroscience minor. In particular, he is interested in studying overlearned, non-conscious behavior.
Darina is a research assistant at the CNDM. She is a senior at Temple majoring in neuroscience.
Chenping is a research assistant at the CNDM. She is a sophomore at Temple double-majoring in neuroscience and psychology.
Jennifer Xue is a research assistant at the CNDM. She is a senior at the University of Pennsylvania majoring in Cognitive Neuroscience and minoring in Consumer Psychology. She’s particularly interested in neuromarketing and the use of neuroscience methods to study consumer behavior.