Welcome to the Center for
Neural Decision Making

The Center for Neural Decision Making at the Fox School of Business investigates the neurobiological bases of human behavior, preference formation, and decision making.

RECENT PUBLICATIONS
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
Venkatraman, V., Dimoka, A. et al. [Download PDF]
RECENT PUBLICATIONS
How to Conduct a Functional Magnetic Resonance (fMRI) Study in Social Science Research
Dimoka, A. [Download PDF]
RECENT PUBLICATIONS
Strategic Control in Decision Making Under Uncertainty
Venkatraman, V., and Huettel, S.A. [Download PDF]
RECENT PUBLICATIONS
The social regulation of emotion: An integrative, cross-disciplinary model
Reeck, C., Ames, D.A., and Ochsner, K. N.
[Download PDF]
RECENT PUBLICATIONS
On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for
NeuroIS

Dimoka, A. et al. [Download PDF]
RECENT PUBLICATIONS
New Scanner Data for Brand Marketers: How Neuroscience can Help Better Understand
Differences in Brand Preferences

Venkatraman, V. et al. [Download PDF]
RECENT PUBLICATIONS
Emotional Task Management: Neural correlates of switching between affective and non-affective task-sets
Reeck, C., and Egner, T.
[Download PDF]