Welcome to the Center for
Neural Decision Making

The Center for Neural Decision Making at the Fox School of Business investigates the neurobiological bases of human behavior, preference formation, and decision making.


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RECENT PUBLICATIONS
How to Conduct a Functional Magnetic Resonance (fMRI) Study in Social Science Research
Dimoka, A. [Download PDF]
RECENT PUBLICATIONS
Strategic Control in Decision Making Under Uncertainty
Venkatraman, V., and Huettel, S.A. [Download PDF]
RECENT PUBLICATIONS
On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for
NeuroIS

Dimoka, A. et al. [Download PDF]
RECENT PUBLICATIONS
New Scanner Data for Brand Marketers: How Neuroscience can Help Better Understand
Differences in Brand Preferences

Venkatraman, V. et al. [Download PDF]
RECENT PUBLICATIONS
On Product Uncertainty in Online Markets: Theory and Evidence
Dimoka, A. et al.
[Download PDF]