The Center for Neural Decision Making at the Fox School of Business investigates the neurobiological bases of human behavior, preference formation, and decision making.
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
Venkatraman, V., Dimoka, A. et al. [Download PDF]
How to Conduct a Functional Magnetic Resonance (fMRI) Study in Social Science Research
Dimoka, A. [Download PDF]
Strategic Control in Decision Making Under Uncertainty
Venkatraman, V., and Huettel, S.A. [Download PDF]
The social regulation of emotion: An integrative, cross-disciplinary model
Reeck, C., Ames, D.A., and Ochsner, K. N.
On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for
Dimoka, A. et al. [Download PDF]
New Scanner Data for Brand Marketers: How Neuroscience can Help Better Understand
Differences in Brand Preferences
Venkatraman, V. et al. [Download PDF]
Emotional Task Management: Neural correlates of switching between affective and non-affective task-sets
Reeck, C., and Egner, T.