IEI has helped me through the entrepreneurial process by providing workshops and expert roundtables. I am always open to learning from people from different cultural backgrounds and industries. Their expertise can help fine tune your business concept.
School: Fox School of Business
Major: MS in Innovation Management & Entrepreneurship
We asked Séverine a few questions to learn more about her background and company. Below are her answers.
What is your hometown?
The City of Lights. Paris.
What are your hobbies?
Great appreciation for all arts and languages.
What is your favorite food?
Beef, a perfectly prepared hamburger or filet mignon.
What business stage is your company?
What inspired you to start your own company?
My curly hair. My family and friends’ curly hair. Every woman with curly hair.
What need did you see in the beauty/cosmetic industry that had not been fulfilled?
Nicely packaged products with multilayered and complex aromas specially designed for curly hair.
Could you provide a personal statement about your entrepreneurial journey?
At 6 years old, I wanted my own lipstick factory. In my twenties, I gained experience in the beauty industry by selling cosmetic raw materials and eventually supporting major fragrance houses as well. Now, after gaining some formal business education, I feel more confident in launching my own venture.
What has been your greatest challenge?
Time management. Being a night owl is a doubled-edge sword.
How has Temple’s Innovation and Entrepreneurship (IEI) helped you through your entrepreneurial process?
By providing multiple workshops and expert roundtables.
Have you competed in Temple’s business competitions?
Yes, two Temple business competitions. The 2016 BYOBB (Be Your Own Boss Bowl) – Third Place Upper Track and the 2015 Innovative Idea Competition – Second Place Graduate Track.
Who is your idol and why?
My mother. She taught me about the importance of resilience and elegance.
What advice would you give budding entrepreneurs?
Be open and talk to people that are from different cultural backgrounds, industries, expertise and most importantly, also have different perspectives in business and life than yours. Helps fine tune your concept.
What’s next for you and your business?
Graduation in May this year. Adjust the formulation of my product and find compatible packaging. It is called cosmetic science for a reason!