Title: Assistant Professor
Department: Marketing and Supply Chain Management
Office: Alter Hall 517
Dr. Nathan M. Fong joins the Fox School from the Sloan School of Management at MIT. He received his Bachelor of Science in Mathematical and Computational Science from Stanford University. Dr. Fong then worked as a consultant for LECG, an antitrust practice in Emeryville, Calif. After that, he earned his PhD in Marketing from the Sloan School, where he worked as a teaching assistant.
Dr. Fong’s research on “How Sales Taxes Affect Consumer and Firm Behavior: The Role of Search on the Internet” was published in a top-tier, A-level journal, the Journal of Marketing Research, in 2010. Dr. Fong is involved with ongoing research projects that evaluate why private label demand is less price sensitive than national brand demand and examine how targeted marketing communications affect customer search behavior and sales diversity.
Dr. Fong has presented his research internationally at the 2010 Marketing Science Conference in Cologne, Germany, and nationally at MIT Marketing Workshops in 2009 and 2010.
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