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Nathan Fong


Nathan Fong

Nathan Fong

Title: Assistant Professor
Department: Marketing and Supply Chain Management

Office: Alter Hall 517
Phone: 215.204.4164

Research Interests: Online Marketing, Mobile Marketing, Customer Search, Field Experiments, Behavioral Economics

Dr. Fong’s Curriculum Vitae, SSRN ProfileWebsite 

Nathan Fong is an Assistant Professor in the Department of Marketing and Supply Chain Management. He earned his B.S. in Mathematical and Computational Science from Stanford University, and his Ph.D. in Marketing from MITs Sloan School of Management. He previously worked as a consultant for LECG in the antitrust practice.

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Nathan focuses on the use of field experiments in marketing research, and methods for estimating causal marketing mix effects in non-experimental settings. His research has looked at how sales taxes affect consumer behavior in the online channel, and how personalization and targeted marketing communications affect online and mobile customer behavior. Nathan continues to do research on mobile targeting and online customer search.

Sample Publications

  • N. Fong, Sales tax and electronic commerce, The New Palgrave Dictionary of Economics, Online Edition, Eds. Steven N. Durlauf and Lawrence E. Blume, Palgrave Macmillan, 2012.
  • E. Anderson, N. Fong, C. Tucker, and D. Simester, How sales taxes affect consumer and firm behavior: The role of search on the Internet, Journal of Marketing Research, 2010.



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