|Office:||Alter Hall 513|
|Research Interests:||Consumer Decision Making and Sensory Processing|
Dr. Morrin’s current research focuses on examining how the human senses impact the consumer decision-making process. Her articles have been published in leading journals, such as the Journal of Consumer Research, Journal of Marketing Research and the Journal of Consumer Psychology.
She is a member of the editorial review boards of the Journal of Marketing and the Journal of Public Policy & Marketing and is an area editor for the Journal of Consumer Psychology. Dr. Morrin has presented her research at many universities, as well as national and international conferences. Her corporate background includes five years in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products). Dr. Morrin has received external grants to support her research and several honors, including a Top Ten Reviewer Award from the Journal of Consumer Psychology and an outstanding reviewing award from the Journal of Public Policy & Marketing.
- Madzharov, Adriana, Ning Ye, Maureen Morrin, and Lauren Block, “The Impact of Coffee-Like Scent on Consumer Expectations and Performance,” forthcoming at Journal of Environmental Psychology.
- Nenkov, Gergana, Maureen Morrin, Virginie Maille, Tracy Rank-Christman, and May O. Lwin, “Sense and Sensibility: The Impact of Visual and Auditory Sensory Input on Marketplace Morality,” forthcoming at Journal of Business Research.
- Reynolds-McIlnay, Ryann, Maureen Morrin and Jens Nordfelt, “How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments,” (2017), Journal of Retailing, 93(3), 266-282.
- Rank-Christman, Tracy, Maureen Morrin, and Christine Ringler “R-E-S-P-E-C-T Find Out What My Name Means to Me: The Effects of Marketplace Misidentification on Consumption,” (2017), Journal of Consumer Psychology, 27(3), 333-340.
- Lwin, May O., Maureen Morrin, Chiao Sing Trinetta Chong and Su Xin Goh, “Odor Semantics and Visual Cues: What We Smell Impacts Where We Look, What We Remember, and What We Want to Buy,” (2016) Journal of Behavioral Decision Making, 29 (2-3), 336-350.
- Bickart, Barbara, Maureen Morrin, and S. Ratneshwar, “Does It Pay to Beat Around the Bush: The Case of the Obfuscating Salesperson,” (2015) Journal of Consumer Psychology, 25(4), 596-608.
- Madzharov, Adriana, Lauren Block, and Maureen Morrin, “The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior,” (2015) Journal of Marketing, 79(1), 83-96.
- Reimann, Martin, Gergana Y. Nenkov, Deborah MacInnis, and Maureen Morrin, “The Role of Hope in Financial Risk Seeking,” (2014) Journal of Experimental Psychology: Applied, 20(4, December), 349-364.
- Krishna, Aradhna, Maureen Morrin, and Eda Sayen, “Smellizing Cookies and Salivating: A Focus on Olfactory Imagery,” (2014) Journal of Consumer Research 41(June), 18-34.
- Morrin, Maureen, J. Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter, “Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/n Heuristic,” (2012) Journal of Marketing Research. 49 (4), 537-550.
- Krishna, Aradhna, May Lwin, and Maureen Morrin, (2010) “Product Scent and Memory,” Journal of Consumer Research 37(June), 57-67.
- Nenkov, Gergana, J. Jeffrey Inman, John Hulland and Maureen Morrin, (2009) “The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases,” Journal of Marketing Research, XLVI (December), 764-776.
- Krishna, Aradhna and Maureen Morrin, (2008) “Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues,” Journal of Consumer Research, 34 (6), 807-818.
- Morrin, Maureen, Jonathan Lee and Greg Allenby, “Determinants of Trademark Dilution,” (2006) Journal of Consumer Research, 33 (September), 248-257.
- Morrin, Maureen and S. Ratneshwar (2003), “Does It Make Sense to Use Scents to Enhance Brand Memory?” Journal of Marketing Research, 40 (1), 10-25.
- Morrin, Maureen, Jacob Jacoby, Gita Johar, Xin He, Alfred Kuss, and David Mazursky (2002), “Taking Stock of Stockbrokers: Exploring Momentum Versus Contrarian Investor Strategies and Profiles,” Journal of Consumer Research, 29 (2), 188-198.
- Morrin, Maureen (1999), “The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes,” Journal of Marketing Research, 36 (4), 517-525.
- Outstanding Reviewer Award, Journal of Public Policy & Marketing 2014
- MSCM Department Research Award, Temple University 2014
- Sheth Consortium Faculty Speaker 2013
- Session Leader, AMA Doctoral Symposium 2013
- Working Paper Co-Chair, ACR Conference 2012
- Leading Researcher Panelist, SCP Conference 2012
- Keynote Speaker, SKEMA Business School Research Camp, France 2011
- Invited Speaker, Sensory Branding Forum 2010
- Top Ten Reviewer Award Journal of Consumer Psychology 2009-2010
- ACR Doctoral Symposium Faculty Fellow 2009
- Quantitative Methods in Marketing Management MKTG3509
- Seminar in Behavioral Research in Marketing MKTG 9002
- Seminar in Marketing Theory Development MKTG 9001
- Harvard Business Review, “The Science of Sensory Marketing”
- Philly Voice, “The Science of . . . Advertising”
- The Michigan Daily, “Research makes smell a new technique for marketing”
- Canada.com, “Have your (imaginary) cake and smell it too”
- Business Standard, “Print headlines that let you imagine a smell”
- Chicago Tribune, “Self-control, smells and spending”
- Science Newsline Psychology, “Smellizing – Imagining a Product’s Smell – Increases Consumer Desire, Study Finds”
- Market Business News, “Smellizing – making consumers imagine a product’s smell”
- Consumerist, “Imagining The Smell Of Cake Will Actually Make You Buy More Cake, Researchers Find”