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Fox School Faculty
Our faculty is comprised of individuals who are recognized as some of the most esteemed thought-leaders in their industries.

Maureen “Mimi” Morrin


Maureen Morrin

Maureen “Mimi” Morrin

Title: Professor
Department: Marketing and Supply Chain Management

Office: Alter Hall 513
Phone: 215-204-8189
E-mail: maureen.morrin@temple.edu

Dr. Maureen (Mimi) Morrin joined the Fox School of Business at Temple University in January 2013 as a Professor of Marketing. She received her PhD with a Marketing major and Psychology minor from New York University, where she was a Consortium Fellow.

Dr. Morrin has previously taught at Boston University, the University of Pittsburgh and Rutgers University. Her current research focuses on examining how the human senses impact the consumer decision-making process. Another interest is trademark infringement and dilution.

Her articles have been published in leading journals, such as the Journal of Consumer Research, Journal of Marketing Research and the Journal of Consumer Psychology. She is a member of the editorial review board of the Journal of Marketing and the Journal of Public Policy & Marketing and is an area editor for the Journal of Consumer Psychology. Dr. Morrin has presented her research at many universities, as well as national and international conferences.

Her corporate background includes five years in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products).

Dr. Morrin has received external grants to support her research and several honors, including a Top Ten Reviewer Award from the Journal of Consumer Psychology.