|Office:||Alter Hall 518|
Dr. Joydeep Srivastava is the Robert L. Johnson Professor of Marketing. He joined the Fox School in 2017 from the University of Maryland, where he had served as the Ralph J. Tyser Professor of Marketing and Consumer Psychology.
Prior to that, he served on the faculty at the Haas School of Business at the University of California, Berkeley.
Srivastava’s research interests include managerial and consumer decision-making. He examines issues in bargaining and auctions, strategy variables, such as warranties and price-matching guarantees, and the psychology of money. His recent work examined bargaining in marketing distribution channels, consumer reactions to partitioned prices, people’s valuation of products in foreign currencies, and people’s spending and saving decisions as a function of payment mode and denomination of money.
He serves on the editorial review boards of the Journal of Consumer Psychology and the Journal of Consumer Research.
He earned a PhD in Business Administration from the University of Arizona, Tucson, and received a Bachelor of Science degree in Geosciences from Presidency College at the University of Calcutta in India.