Fox School Faculty
Our faculty is comprised of individuals who are recognized as some of the most esteemed thought-leaders in their industries.

Jay I Sinha

Share

Jay I Sinha

Jay I Sinha

Title: Associate Professor
Department: Marketing and Supply Chain Management

Office: Alter Hall 528
Phone: 215.204.8151
E-mail: isinha@temple.edu

Research Interests: Globalization and Marketing, Brand Management,  Role of Emerging India

Dr. Sinha’s Curriculum Vitae, SSRN Profile

Dr. Jay I. Sinha is the author of Reverse Psychology Marketing (Palgrave-MacMillan 2007). This book provides new insights into the changing nature of marketing and branding strategies. He teaches the BBA and MBA Consumer Behavior courses and has won several awards for outstanding teaching.

Read More . . .

Dr. Sinha has served as the Chairperson of the Fox Faculty Assembly during 2007-2008. He has also served as the Chairperson of Faculty Development Committee, Master’s Programs Committee, and Faculty Steering Committee. Dr. Sinha joined the Fox School in 1996 and was tenured in 2003. His research interests are globalization, business strategy, brand management, consumer insights, and the emerging role of India. He has published in such top-ranking journals as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Psychometrika, and Strategic Management Journal. He received his Ph.D. in Business Administration from the Ross School at the University of Michigan. He has been interviewed and quoted by major international media sources such as CNN, The Times of London, Wall Street Journal and Philadelphia Inquirer.


Sample Publications

  • Sinha, Indrajit and Thomas Foscht (2007) Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game (Palgrave-MacMillan).
  • Mazumdar, Tridib, S.P. Raj, and Indrajit Sinha (2005). Reference Price Research: Review and Propositions. Journal of Marketing, 69(4), 84-102.
  • DeSarbo, Wayne, Kamel Jedidi and Indrajit Sinha (2001). Customer Value Analysis in a Heterogeneous Market. Strategic Management Journal, 22(9), 845-857.
  • Sinha, Indrajit (2000). Cost Transparency: The Net's Real Threat to Prices and Brands. Harvard Business Review, 43-50.

Awards and Honors

  • MSCM Department Outstanding Teaching Award: 1998, 2001, 2011

Teaching

Fox School of Business, Temple University

  • BBA Consumer and Buyer Behavior (MKT 3596)
  • MBA Consumer Behavior (MKT 5101)


Search for a Faculty or Staff member.

Upcoming Events

Betsy Winter Hall Farewell @ Alter Hall 702 – MBA CommonsDecember 19th, 2014

OMBA Residency – Design Workshop @ Alter Hall 133 – Undergraduate Commons (The Egg)January 5th, 2015

See All Events


Power of Fox

Graduate Programs

Undergrad Programs

Recent News

Fox researchers use brain data to predict real-life success of TV adsDecember 11th, 2014

Experiential learning the focus in The Co-Op in HRMDecember 11th, 2014

See All News

Fox Faculty Policies

Procedures for Appointment and Promotion of Non-Tenure Track Faculty in the Fox School of Business

Digital Measures