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James Hunt



James Hunt

Title: Associate Professor
Department: Marketing and Supply Chain Management

Office: Associate Professor
Phone: 215.204.1620

Research Interests: Social cognition, Materialism, Risk

Dr. Hunt’s Curriculum Vitae 

James M. Hunt is Associate Professor of Marketing and Supply Chain Management at Temple University. He received his Ph. D. in Marketing from the University of Cincinnati. His primary research focus is on social cognition in consumer decision making.

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Dr. Hunt is currently involved in a program of study investigating the effect of acculturation on materialism. His work also includes the effect of materialism on the assimilation of persuasive communication. Additionally, he has undertaken a program of research aimed at assessing the persistence of illusory inferences resulting from what is known as the fundamental group attributional error. Much of his work can be found in journals such as the Journal of Consumer Psychology, Journal of Social Psychology, Psychological Reports, Tourism Management, and Advances Consumer Research.

Sample Publications

  • “Animosity, Collective Memory, Rumor, and Equity Restoration: Consumer Reactions to the Holocaust,” Consumption, Markets and Culture, 12/4, 2009, 301-327 (with Jeffery S. Podoshen).
  • “To Change or Not to Change: Examining the Appropriateness, Likelihood and Trajectory of Strategic Change Among Motor Carriers Following Strategic Surprise”, Journal of Business Logistics, 31, 2, 2010, 129-156 (with C. Atwater, R. Gopolan, and R. Lancioni).
  • “Equity Restoration, The Holocaust and Tourism of Sacred Sites," Tourism Management, 32, 2011, 1332-1342 (with Jeffery S. Podoshen).
  • “Consumer Innovativeness and Consideration Set as Antecedents of the Consumer Decision Process for Highly Globalized New Products: A Three-Country Empirical Study,” Journal of Global Academy of Marketing Science, 12(1), 2012, 1-23 (with W. Kim, C. A. Di Benedetto).
  • “The Effect of Decision Context on Perceived Pricing Strategies,” Journal of Product and Brand Management, 22(1), 79-86 (with Howard Forman).


Fox School of Business, Temple University

  • Introduction to Marketing
  • Channels of Distribution
  • Promotion Management
  • Consumer Behavior
  • Advertising
  • Consumer and Buyer Behavior/Demand Analysis
  • Marketing for Nonprofit Organizations
  • Marketing Communications
  • Buyer Acquisition Systems
  • Seminar in Behavioral Research

Recent Awards and Honors

  • 2008 Temple University Faculty Senate Research Grant to conduct a study on the Acculturation of Materialistic Values: Rural-To-Urban Migration in South Africa
  • 2005 Temple University Faculty Senate Research Grant to conduct a study on the acculturation of materialistic values

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