Title: Instructor (Teaching/Instructional Track)
Department: Marketing and Supply Chain Management (MSCM)
Office: Alter Hall 522
Craig Atwater received his MBA from the University of Pennsylvania’s Wharton School and his PhD in Marketing from the Fox School of Business. In addition, Mr. Atwater has more than 20 years of professional experience in a variety of marketing roles. His research interests include marketing strategy, services marketing, environmental marketing, and business-to-business product development.
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