Fox School Faculty
Our faculty is comprised of individuals who are recognized as some of the most esteemed thought-leaders in their industries.

Angelika Dimoka

Share

jr-Angelika Dimoka_12

Angelika Dimoka

Title: Associate Professor
Department: Marketing and Supply Chain Management

Office: Alter Hall 510
Phone: 215.204.5672
E-mail: angelika@temple.edu

Research Interests: Decision Neuroscience, Consumer Neuroscience, NeuroIS

Dr. Dimoka’s Curriculum Vitae, SSRN Profile, Website

Dr. Angelika Dimoka has been appointed as an Associate Professor of Marketing with a secondary appointment in Management Information Systems and the College of Engineering.

Read More . . .

Dr. Dimoka received her PhD in Biomedical Engineering from the Viterbi School of Engineering, University of Southern California. Her research interests lie on decision neuroscience, and functional neuroimaging in marketing and MIS (neuromarketing and neuroIS), quantitative analysis of decision making in online marketplaces, and modeling of information pathways in the brain. Dr. Dimoka’s research has appeared in Journal of Marketing Research, MIS Quarterly, Information Systems Research, NeuroImage, Journal of Neuroscience Methods, Annals of Biomedical Engineering, and the IEEE Transactions on Biomedical Engineering. Dr. Dimoka has been a referee for many conferences and journals. Dr. Dimoka is the director of the Center for Neural Decision Making.


Sample Publications

  • Dimoka A. (2012), “How to Conduct a functional Magnetic Resonance (fMRI) Study in Social Science Research,” MIS Quarterly (36:3) pp 811-840
  • Dimoka A, Banker RD, Benbasat I, Davis FD, Dennis AR, Gefen D, Gupta A, Ischebeck A, Kenning P, Pavlou PA, Müller-Putz G, Riedl R., vom Brocke J, Weber B (2012), “On the Use of Neurophysiological Tools in IS Research: Developing a Research Agenda for NeuroIS,” MIS Quarterly (36:3) pp 679-702
  • Dimoka A. (2011), "Brain Mapping of Psychological Processes with Psychometric Scales: An fMRI Method for Social Neuroscience" NeuroImage (54). S263-S271
  • Dimoka A., Pavlou P.A. and Davis F. (2011), “NeuroIS: The Potential of Cognitive Neuroscience for Information Systems Research,” Information Systems Research (22:4), pp 687-702
  • Dimoka A. (2010), "What does the Brain Tell Us about Trust and Distrust? Evidence from a Functional Neuroimaging Study," MIS Quarterly (34:2), 373-396

In the News

  • The Wall Street Journal: “Cutting-Edge Research Combines fMRI and Biometric Study Results to Reveal "the Emotional Journey" as Key Element in Super Bowl Ad Success”, February 20, 2014
  • Newsweek: “I Can’t Think”, February 27, 2011, Print, Cover Story
  • Semana: “Fatiga informatica”, March 28, 2011, Print
  • Macleans: “Teenagers wired to take risks”, April 7, 2011, Print

Search for a Faculty or Staff member.

Upcoming Events

OMBA Residency – Design Workshop @ Alter Hall 133 – Undergraduate Commons (The Egg)January 5th, 2015

OMBA Residency @ Alter Hall 702 – MBA CommonsJanuary 9th, 2015

See All Events


Power of Fox

Graduate Programs

Undergrad Programs

Recent News

Fox researchers use brain data to predict real-life success of TV adsDecember 11th, 2014

Experiential learning the focus in The Co-Op in HRMDecember 11th, 2014

See All News

Fox Faculty Policies

Procedures for Appointment and Promotion of Non-Tenure Track Faculty in the Fox School of Business

Digital Measures