David Schuff

Research Professor & Chair

  • Management Information Systems
Office: Speakman Hall 207g
Phone: 215.204.3078
Email: schuff@temple.edu

David Schuff is Associate Professor of Management Information Systems and the Academic Director of the Fox Executive Doctorate in Business Administration. His research interests include the application of information visualization to decision support systems, data warehousing, and the impact of user-generated content on organizations and society. David’s work has appeared in numerous journals, including Management Information Systems Quarterly, Decision Support Systems, Information & Management, Communications of the ACM, IEEE Computer, AIS Transactions on Human-Computer Interaction, and Information Systems Journal.

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David has taught in the BBA, MBA, and Executive MBA programs in Colombia and Japan. He teaches courses in data analytics, information systems strategy, process design and improvement, and application development. David has received the MIS Department’s teaching award several times (most recently in 2014), and in 2013 received the Lindback Award for Distinguished Teaching.

David holds a BA in Economics from the University of Pittsburgh, an MBA from Villanova University, an MS in Information Management from Arizona State University, and a Ph.D. in Business Administration from Arizona State University.

Sample Publications

  • Schuff, D. and Corral, K., and Turetken, O., “Comparing the Understandability of Alternative Data Warehouse Schemas: An Empirical Study,” Decision Support Systems 52 (1) (December 2011). pp. 9-20.
  • DiRusso, D., Mudambi, S., and Schuff, D. “Determinants of Prices in an Online Marketplace,” Journal of Product & Brand Management 20 (5) (2011). pp. 420-428.
  • Wattal, S., Schuff, D., Mandviwalla, M, and Williams, C. “Web 2.0 and Politics: The 2008 U.S. presidential election and an e-politics research agenda,” MIS Quarterly. 34 (4) (December 2010). pp. 669-688.
  • Schuff, D., Turetken, O., and Asif, Z., “Designing Systems that Support the Blogosphere as a Public Sphere,” AIS Transactions on Computer Human Interaction. 2 (3) (September 2010). pp. 95-111.
  • Mudambi, S. and Schuff, D., “What makes a helpful online review? A Study of Customer Reviews on Amazon.com,” MIS Quarterly. 34 (1) (March 2010). pp. 185-200.

Awards and Honors

  • 2014 MIS Full-Time Teacher of the Tear
  • 2013 Lindback Foundation Award for Distinguished Teaching
  • 2010 MIS Department Faculty Leadership Award


Fox School of Business, Temple University

  • Data Analytics (undergraduate)
  • Business Intelligence (graduate)
  • Process Improvement and Innovation (graduate)

In the News

Fox School of Business, Temple University

  • CBS Philly, "Amazon to Allow Customers to Bid for Some Items"
  • Bloomberg, "Tales From the Inside: How Global Companies Are Using Analytics To Grow the Bottom Line"
  • The Temple News, "Analytics Competition Puts Student Design to the Test"
  • Tableau Software, "Temple University Analytics Challenge: Studens Use Data to Solve Real Problems
  • WAMC Academic Minute, "Using Social Media to Predict Elections"
  • Politico, "Wanted: A Definite Analysis of Social Media Data"
  • Philly.com, "Facebook, Twitter Transform this Election"
  • Campus Technology Magazine, "How Mobile is your Mobile App?"