About the Fox School

The Fox School of Business at Temple University has a distinguished tradition of preparing leaders, professionals, and entrepreneurs for successful careers in business. It is the largest, most comprehensive business school in the greater Philadelphia region, and among the largest in the world.

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David Schuff

Title: Research Professor
Department: Management Information Systems

Office: Speakman Hall 207g
Phone: 215.204.3078
E-mail: schuff@temple.edu

Research Interests: Decision support, information visualization, social media, user-generated content
Dr. Schuff’s Curriculum Vitae,  Website

David Schuff is Associate Professor of Management Information Systems and the Academic Director of the Fox Executive Doctorate in Business Administration. His research interests include the application of information visualization to decision support systems, data warehousing, and the impact of user-generated content on organizations and society. David’s work has appeared in numerous journals, including Management Information Systems Quarterly, Decision Support Systems, Information & Management, Communications of the ACM, IEEE Computer, AIS Transactions on Human-Computer Interaction, and Information Systems Journal.

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David has taught in the BBA, MBA, and Executive MBA programs in Colombia and Japan. He teaches courses in data analytics, information systems strategy, process design and improvement, and application development. David has received the MIS Department’s teaching award several times (most recently in 2014), and in 2013 received the Lindback Award for Distinguished Teaching.

David holds a BA in Economics from the University of Pittsburgh, an MBA from Villanova University, an MS in Information Management from Arizona State University, and a Ph.D. in Business Administration from Arizona State University.

Sample Publications

  • Schuff, D. and Corral, K., and Turetken, O., “Comparing the Understandability of Alternative Data Warehouse Schemas: An Empirical Study,” Decision Support Systems 52 (1) (December 2011). pp. 9-20.
  • DiRusso, D., Mudambi, S., and Schuff, D. “Determinants of Prices in an Online Marketplace,” Journal of Product & Brand Management 20 (5) (2011). pp. 420-428.
  • Wattal, S., Schuff, D., Mandviwalla, M, and Williams, C. “Web 2.0 and Politics: The 2008 U.S. presidential election and an e-politics research agenda,” MIS Quarterly. 34 (4) (December 2010). pp. 669-688.
  • Schuff, D., Turetken, O., and Asif, Z., “Designing Systems that Support the Blogosphere as a Public Sphere,” AIS Transactions on Computer Human Interaction. 2 (3) (September 2010). pp. 95-111.
  • Mudambi, S. and Schuff, D., “What makes a helpful online review? A Study of Customer Reviews on Amazon.com,” MIS Quarterly. 34 (1) (March 2010). pp. 185-200.

Awards and Honors

  • 2014 MIS Full-Time Teacher of the Tear
  • 2013 Lindback Foundation Award for Distinguished Teaching
  • 2010 MIS Department Faculty Leadership Award


Fox School of Business, Temple University

  • Data Analytics (undergraduate)
  • Business Intelligence (graduate)
  • Process Improvement and Innovation (graduate)

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Fox School of Business, Temple University