Ayalla Ruvio

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Ayalla Ruvio

Title: Assistant Professor
Department: Marketing and Supply Chain Management (MSCM)

Office: Alter Hall 513
Phone: 215.204.4224
E-mail: aruvio@temple.edu

Dr. Ayalla Ruvio is Assistant Professor of Marketing at the Fox School of Business at Temple University; she received her PhD from the University of Haifa in Israel, and was a visiting scholar at the University of Michigan. She is a consumer behavior researcher who focuses on issues such as consumers’ self-identity, possessions as an extension of the self, materialism, consumers’ need for uniqueness, and cross-cultural consumer behavior. Dr. Ruvio has published more than 25 papers in refereed journals including Psychology & Marketing, Journal of Academy of Marketing Science, Journal of Business Research, Journal of Consumer Behaviour, Journal of Organizational Behavior, and Leadership Quarterly. She is also the co-editor (with Richard Bagozzi) of the volume on Consumer Behavior in International Encyclopedia of Marketing published by Wiley Publishers, and the book Identity and Consumption (co-authored with Russell Belk) published by Routledge Publications. Dr. Ruvio has received grants from a wide variety of international foundations including the German-Israel Foundation, and the American Association of University Women. Dr. Ruvio’s studies were featured in numerous international media outlets, including TV shows (e.g., The Today Show and Good Morning America), radio stations (e.g., Newstalk 1010, Canadian radio andThe KYW Newsradio), newspapers and the Internet (e.g., Time Magazine, The New York Times, Atlantic Monthly, CNN, The Daily Telegraph, The Toronto Star, US News and World Report, Consumer Reports, ELLE UK, The French Tribune, Telegraaf, Jezebel, United Press International, Dnews).

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USA

Why are moms dressing like their teen daughters?

Daughter Leads, Mom Follows in Fashion Sync

Moms Look to Their Daughters for Style Inspiration

Daughters Seem to Influence Mothers’ Fashion Sense

Why So Many Moms Dress Like Their Teenage Daughters

For fashion, makeup, moms mimic daughters

Mom jeans? No way. Moms mimic teen daughter’s style

Mothers tend to ‘doppelgang’ daughters’ consumption behaviour

Fashionable Teenage Girls Tend to Have Doppleganger Moms

Some Moms Bite Their Daughters’ Rhymes

Moms Mimic Teen Daughters’ Style

Your Mom Is Totally Copying Your Outfit

Canada

Moms are copying their teen daughters’ style

Moms mimic teen girls

UK

The Science of Matchy Mums and Daughters

You’re not going out in that… why mums now dress like their daughters

30 going on 13: How mothers copy their daughters’ fashion

Middle-aged mums copy their daughters’ fashion

CELEBRITY DAUGHTERS LEAD WAY ON FASHION

44 GOING ON 16…WHY MUMS WANT TO LOOK LIKE TEEN DAUGHTERS

Ireland

Why I steal my daughter’s clothes

France

Mothers Follow Daughter’s Fashion Trends

Belgium

Why mothers want to dress like their daughters

Mothers want their teenage daughters seem

Netherlands

“Mothers want their teenage daughter look”

Mothers daughters Copy

Germany

Mothers, daughters often seen as a fashion model

Poland

Mother likely to copy the style of their daughters, their mothers than daughters

Mimic Mother daughter

Italy

Clothing and Makeup as a teenager, mothers ‘copy’ style of daughters

The teen mothers who copy their daughters

Romania

Why mothers of daughters take their clothing

Lithuania

K. Middleton, mom to copy the style of their daughters?

Hungary

Copy of the mothers dress their daughters

The Czech Republic

Daughters have a huge impact on mothers’ style!

Chile

Study reveals the doppelganger effect: mothers who mimic the style of his daughters

South Africa

Teenage Girls Influence Their Mothers’ Behavior

China(Mainland)

British middle-aged women to imitate her fashion dress up like sisters

Fashion to imitate the British middle-aged women dressed like her sister

China(Hong Kong)

Mother daughter clothing affected by

India

Trendy moms wish to look like their daughters

Mothers tend to ‘doppelgang’ daughters’ consumption behaviour

New Zealand

Why mums now dress like their daughters

Japan

Mothers Imitate Their Daughters’ Consumption Patterns and Not the Other Way Round

Research

A Gender Based Framework

A Test of a Molti Dimensional Model of Job Insecurity

A qualitative study of mother-adolescent daughter-vicarious role model consumption interactions

Breaking Bread with Abraham’s Children

Consumers need for uniqueness short form scale development and cross cultural validation

Gender, distress and coping in response to terrorism

Innovativeness, Exploratory Behavior, Market Mavenship, and Opinion Leadership: An Empirical Examination in the Asian Context

Job insecurity among israeli schoolteachers

Entrepreneurial leadership vision in nonprofit vs. for-profit organizations

Manufacturer perceptions of the consequences of task and emotional

Market Orientations in Non-Profit

Public Sector Innovation for Europe

Reactions to Repeated Unpredictable Terror Attacks

Terrorism, distress and coping

Unique Like Everybody Else? The Dual Role of Consumers’ Need for Uniqueness