Xueming Luo


Office:Alter Hall 511

Xueming Luo is Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy, and Professor of Management Information Systems. He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.

Recently, Xueming Luo has been ranked as the top 15th among all authors around the world (2008-2017 period) in the two premier AMA Journals (Journal of Marketing Research, Journal of Marketing): see the list here.  His name has also been ranked as the top 21th among all authors around the world in the same period in the top four premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: see the list here.

Melissa Lichter

Administrative Specialist

Melissa is an undergraduate student at the School of Tourism and Hospitality Management, with a concentration in Event Management. As a Center Administrative Specialist, Melissa assists the research team in gathering and citing sources of data for research purposes, develops Global Center for Big Data website in a professional and well structured format, and coordinates with Center Director in planning events for research scholars from around the world.

Global Center For Big Data in Mobile Analytics
Fox School of Business
1801 Liacouras Walk – Alter Hall A506J
Philadelphia, PA 19122
Center Email: gbm@temple.edu

Center is now seeking Visiting Research Scholars in the areas such as mobile commerce strategies, user-technology interface, gaming and virtual identity, online group-buying, social targeting online ads, organizational strategies, and marketing-finance interface. Interested candidates can email CV to luoxm@temple.edu.