The Center for Neural Decision Making is hiring!

CNDM has an immediate opening for a Full-Time Research Associate.
Please CLICK HERE to view a job description and other pertinent information.

CNDM is currently seeking Undergraduate Research Assistants.

We are currently looking for students who are interested in gaining research experience in marketing, neuroscience, and psychology. Students will have an opportunity to be involved in various projects related to consumer behavior and decision making in an interdisciplinary research environment. The level of involvement will depend on prior experience and knowledge. However, all students will have an opportunity to gain experience in creating and implementing behavioral research experiments, data collection, and data analyses. Students will be challenged to work independently as well as collaboratively in a high pace environment.

Interested students should contact the center at with their resume and a statement of interest.

ISDN 2017

To Tweet or Not to Tweet?

Michael E. Smith & Avgusta Shestyuk
By: Ryan Hauser, Yale School of Management

The Super Bowl, to many, is thought to be a marketing holiday—a day when the best creatives in the industry attempt to capture the minds, hearts, and attentions of fans. The hype is not hyperbolic; the Super Bowl is extraordinarily massive in terms of its reach and impact. Super Bowl XLIX (aired in 2015), was the most-watched event in television history, attracting over 100 million viewers. The advertising component was equally as spectacular, with over $385 million dollars spent on ads. View more…

Why and How to Design Behavioral Experiments to Complement Decision Neuroscience Experiments

Brock Kirwan
By: Ryan Hauser, Yale School of Management

In the field of decision neuroscience, and specifically in decision neuroscience experimentation, there often exists a disconnect. The questions that neuroscience researchers ask are at the behavioral level. That is, researchers want to predict behavior; they want to know how subjects will choose, react, and decide. However, the data collected in a given decision neuroscience experiment are not at the behavioral level, they are at the neural level. This disconnect should be of some concern to neuroscience researchers, and indeed is of concern to Brock Kirwan of Brigham Young University. He and his colleagues set out to develop a complementary pairing of neuroscience and behavioral studies focusing on computer security that displayed the necessity of behavioral experimentation to the field of decision neuroscience. View more…