Brain Power in Business
The Center for Neural Decision Making (CNDM) is an interdisciplinary research center housed within the Department of Marketing and Supply Chain Management at Fox School of Business. The CNDM is dedicated to exploring the function of brain imagery in marketing theory and practice. While previously the strategy was to ask consumers about their decisions, today, with state-of-the-art tools like eye tracking machines, heart rate monitors, and MRI scanners, the Center’s research eliminates the subjective bias of decision-making research. Established in 2008, the CNDM is the first neuroscience center located within a business school in the United States.
“ [The Center’s goal] is to provide a more objective understanding of the driving forces of a subject’s decision making ”
- Angelika Dimoka
Founder and director, Center for Neural Decision Making
What We Do
News and Announcement
Led by Joseph Ryan and Edo Airolidi, the workshop will present guidelines for writing successful grant proposals, provide opportunities for…
On Wednesday, April 10, join the Fox Research community at the biannual Young Scholars Interdisciplinary Forum, a grant opportunity for…
Tuesday, April 30, join the Office of Research, Doctoral Programs, and Strategic Initiatives in celebrating the 2019 PhD graduates. Alongside…
The 2019 Interdisciplinary Symposium on Decision Neuroscience will be held June 7-8, 2019 at Duke University’s Fuqua School of Business….