Leveraging Neuroscience for Business
Decision Neuroscience provides new insights into the mechanisms that underlie a wide range of economic and social phenomena, from risky choice and consumer behavior to altruism and cooperation. As research in this new field has grown, studies have moved from basic scientific research to identifying the neural processes underlying decision making and the applications in business.
At Temple University’s Fox School of Business, the Center for Neural Decision Making (CNDM) leverages recent developments in diverse fields like economics, psychology, neuroscience, business administration to advance understanding of how people make choices. This interdisciplinary center has been at the forefront of the field of Decision Neuroscience, facilitating dialogue among academic researchers, practitioners, business clients and the broader society to translate fundamental neuroscience insights into practical business solutions.
What We Do
CNDM deploys tools like eye tracking, facial coding, facial electromyography, skin conductance, heart rate, electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) to measure psychological processes and unconscious and responses. These measures are used to address real-world business problems in marketing, advertising, and more. The pioneering work at CNDM has focused on establishing the specific role for each of these methods in research related to core constructs like attention, emotion, memory and desirability.
News and Media
The Interdisciplinary Symposium on Decision Neuroscience (ISDN) brings together a range of constituencies involved in the use of neuroscience techniques to understand decision-making: world-renowned academics, neuroscience research companies, marketing research executives and industry leaders. It offers an opportunity to network, present and listen to the latest breakthroughs in using neurophysiological measures to inform decision making in individuals, groups, societies, organizations and markets. Learn more at isdnconf.org