Leveraging Neuroscience for Business

Decision Neuroscience provides new insights into the mechanisms that underlie a wide range of economic and social phenomena, from risky choice and consumer behavior to altruism and cooperation. As research in this new field has grown, studies have moved from basic scientific research to identifying the neural processes underlying decision making and the applications in business.

At Temple University’s Fox School of Business, the Center for Neural Decision Making (CNDM) leverages recent developments in diverse fields like economics, psychology, neuroscience, business administration to advance understanding of how people make choices. This interdisciplinary center has been at the forefront of the field of Decision Neuroscience, facilitating dialogue among academic researchers, practitioners, business clients and the broader society to translate fundamental neuroscience insights into practical business solutions.