PDF version


Friday, June 2

8:30 amContinental Breakfast
9:15 amWelcome and Opening Remarks
9:30 amSession 1: Theory in Decision Neuroscience
9:30: Colin Camerer, A Neuroeconomics Model of Consumer Habit
9:55: Ryan Webb, Pairwise Normalization: A Neuroeconomic Theory of Multi-attribute Choice
10:20: Ming Hsu, Demand Estimation using Neuroeconomics Models of Consumer Choice
10:45: Brock Kirwan, Why and How to Design Behavioral Experiments to Complement Decision Neuroscience Experiments
11:15 amCoffee Break
11:45 amPoster Session
12:30 pmLunch and Posters Continued
2:00 pmSession 2: When Neuromarketing Meets the Market
2:00: Kimberly Clark and Ross Martin, The Neural Correlates of Fandom
2:25: Ofir Turel, The Insula: The “Hidden Island” of Social Media “Addiction”
2:50: Michael E. Smith, To Tweet or Not to Tweet? Insights from Consumer Neuroscience Research on Super Bowl Ads
3:15: Adriane Randolph, Perceived Application of Neuroscience Tools by Experienced Salespersons
3:40 pmCoffee Break
4:00 pmSession 3: Social Neuroscience
4:00: Cendri Hutcherson, Accounting for Taste: A Neurocomputational Model of Decision Making for Self and Others
4:25: Dana Carney, Physiological Reactions When Observing Lies and Truths: Evidence and an Intervention to Enhance Accuracy.
4:50: K.M. SharikaCan Tylenol Affect the Decisions We Make for Others?
5:15 pmCocktail Reception and Networking
6:00 pmDinner

Saturday, June 3

8:30 amContinental Breakfast
9:30 amSession 4: Extrapolating Neural Predictions
9:30: Dino Levy, Different EEG Metrics have Varying Levels of Predictive Accuracy of Subject’s Preferences and Population Commercial Success
9:55: Cary Frydman, Stock Trading Biases: From Neurofinance Experiments to Real World Markets.
10:20: Nik Sawe, Neural Predictors of Energy-efficient Purchases
10:45 amCoffee Break
11:15 amSession 5: Neuroeconomics
11:15: Craig Fox, Variants of Uncertainty: A Promising Domain for Decision Neuroscience Research?
11:40: Sachin Banker, Pain of Payment and the Moral Tax: The Neural Basis of Credit Card Effect
12:05: Ian Krajbich, Neural Mechanisms Underlying the Role of Attention in Value-based Choice
12:30 pmLunch
2:00 pmSession 6: Self Control and Emotion
2:00: Wendy Berry Mendes, Affect Contagion: Physiological Covariation Among Strangers and Close Others
2:25: Ian Ballard, More is Meanginful: The Magnitude Effect in Intertemporal Choice Depends on Self Control
2:50: Pablo Egana, Emotion Regulation and After-School Clubs Heterogeneity in Highly Volatile Communities: Evidence from El Salvador
3:15: Nikki Sullivan, Indulgent Food Options can Paradoxically Increase Dietary Self Control
3:40 pmCoffee Break
4:00 pmSession 7: Preferences and Purchase Decisions
4:00: Uma Karmarkar, Browsing vs. Buying: How Evaluation Mechanisms Differ Between Appraisal and Choice
4:25: Linda Couwenberg, Neural Mechanisms Underlying Diversification in Consumer Choice
4:50: Sangsuk Yoon, To Choose or to Reject: The Asymmetric Effect of Decision Frames on Subsequent Preferences
5:15 pmCocktails and Hors D’oeuvres Reception