You probably already know Pennsylvania is the mushroom growing capital of the world, that it’s flush with cows and laying hens, and that each year it ships jaw-dropping quantities of potato chips and pretzels.
But did you know the state is the top producer nationwide for export-grade hardwoods? How about that it boasts the top horse breeding farms in the country? Or that it ranks second in the nation for organic farm sales?
A comprehensive new report by Fox Management Consulting (involving 50 students, and 5 advisors) and Econsult Solutions, commissioned by Team Pennsylvania and the Pennsylvania Department of Agriculture, examines threats and opportunities facing agriculture in Pennsylvania. With $136 billion in yearly output and over 9-percent of all PA jobs, the future of the sector is intimately tied to the future of the commonwealth.
Changing Consumer Preferences
Customers, like agriculture, are changing. Bill Black, who oversaw the Fox Management Consulting class which accompanied the project, remarked, “I don’t think anyone realized the level of consumer interest in organics and local. It’s just one of the things that crept up on the marketplace.”
Between 2012 and 2016, production of organics in Pennsylvania more than doubled, topping $659 million in 2016. Yet many farmers are still reluctant to adopt organics, unsure if the trend will stick.
Meanwhile, some consumers are moving away from dairy altogether. In the last few years, milk dumping became a major concern for farmers across the nation as consumers moved towards alternative products, like soy and almond milk.
Bill Kitsch works closely with farmers in his role as vice president and agricultural lending manager with PA-based Ephrata National Bank. He worked as an advisor on the project and says the agricultural sector faces unique constraints in adjusting to changing demand.
“Farmers have to make decisions about how many hens to buy or how many cows to bring to milk 18 to 24 months in advance.” Kitsch explains this long time horizon makes it difficult for farmers to be agile as consumer preferences are in flux.
The report also pointed out that Pennsylvania lacks sufficient milk and protein processing facilities. This leaves farmers trucking milk long distances, decreasing its shelf life, increasing costs for farmers, and reducing the economic benefits to the state.
To better support farmers, Fox MC and Econsult recommended increasing processing capacity within the state, education opportunities, and financial support for farmers as they adjust their operations to line up with demand.
Opportunities for Marketing Collaboration
Even as farmers wrestle with organics, Pennsylvania is already well-positioned to respond to another consumer trend. With 88.3-percent of state farms owned by families or individuals and more than half selling less than $10,000 each year, the state is primed to meet consumer demand for traceable and local food.
The PA preferred brand, approved in 2004 and enacted in 2011, already markets the state’s agricultural wealth. The report argues that PA Preferred should shift its brand identity to become even more synonymous with local goods and traceable food.
PA Preferred Brews, launched in 2017, is a subsection of PA Preferred aimed at supporting Pennsylvania’s $5.8 billion brewing industry. To qualify, breweries must brew in, and use agricultural commodities from, Pennsylvania. In addition to providing branding, the program promotes branded taps, handles, and coasters at venues across the state and has partnered with the Penn State Extension to further support local hops growers.
Programs like PA Preferred create increased value for food manufacturers, producers, and consumers. Through continuing to innovate under this brand, PA can bring new growth and synergies to other sectors with agriculture.
Building the Next Generation of Farmers
While marketing, education, and incentives are helpful in supporting farmers, the state faces another challenge. With 75,000 new and replacement jobs opening in the sector in the next decade, accounting for approximately 2-percent of all state jobs, developing a new agricultural workforce is a major concern.
“There aren’t enough young farmers because they see how hard their parents and grandparents are working and they see how little they’re making,” explains Black. “If the Department of Agriculture can help farmers be more profitable, then the industry would be more attractive to younger farmers.”
Increasing automation is driving a need for STEM skills within agriculture. The Pennsylvania Department of Agriculture has encouraged several programs to support education, including the Jobs that Pay Apprenticeship Program for STEM Jobs in Agriculture, introduced by the Wolfe Administration in 2017.
The report also encourages loan forgiveness programs for high-shortage careers like large animal veterinarians, increases in agricultural education in existing STEM programs, and exploration of an ex-offender to work program to alleviate workforce shortages.
From climate change to new technologies, consumer preferences to workforce shortages, this analysis from Fox MC and Econsult Solutions highlights that many things about the future of Pennsylvania agriculture are uncertain. Yet when it comes to the strategic importance of the sector for Pennsylvania, and the significant impact that state policies and incentives will have on its future, the report leaves little room for doubt.
Fox Management Consulting completes multiple high-value projects each year for corporations, SME’s, start-ups, and non-profits. Put our dedicated MBA teams and experienced industry advisors to work on your next strategic challenge.
Horns blare. A moped pushes its way into the visual anarchy of West Bengal traffic. The sun beats down through a thick haze of pollution. Meanwhile, four Fox School MBA students thread their way onto a side street.
The students stop at a small building in the heart of Kolkata, the international headquarters of Sari Bari. Through Fox Management Consulting they are here to help Sari Bari operate more efficiently and increase the revenues that fund their social mission of helping women who are stuck in, or at risk of entering, the sex trafficking industry in India.
“One of their biggest tasks is workforce development,” says Austin Litteral, an MBA student who worked on the project. “It can take a full year to help a woman rehabilitate physically and emotionally to the point where they can work.” Among other skills, the women often need basic reading and writing skills so they can sign their names and fill out standard forms.
When the women are ready they are taught to sew, reshaping second-hand Saris into brilliantly colored blankets and handbags. Younger women are employed to make the kanthas, traditional Indian blankets sewn from layers of retired saris.
Kantha blankets require long, straight lines of cutting and hand sewing which can be difficult for older women with less dexterous hands. To address this, Litteral explains, “Sari Bari introduced a new line of clutches years ago which required shorter cuts and were easier for the older women to sew.”
Planning new products to better serve employee needs is one of the many adaptions Sari Bari has made in order to balance its social and financial priorities. For the MBA students accustomed to addressing only one bottom line, the project was a lesson in creating synergies.
Litteral recalls, “At one point we suggested to management that they restructure workflow for efficiency, and they responded, ‘If we do that, it will open up more warehouse space for us to hire more women.’ Those were the terms they were thinking in.”
Louis M. Tritton served as the project executive for the Fox MC team, utilizing her years of experience in ecological consulting to offer recommendations and support. She noted that, given the unique demands of Sari Bari’s work, her team couldn’t simply consult from home.
“The Fox team immediately recognized the value of visiting the production sites, talking with sewers and managers, and observing the business in person,” Tritton said. “The trip to Kolkata made their recommendations practical and feasible.”
The team provided Sari Bari with a model for tracking costs and managing outputs more effectively, as well as recommended pricing and process improvements that should allow Sari Bari to meet and grow the sizable demand for their products.
Litteral’s teammate, Dorie Heald, said the project utilized the breadth of her MBA training. “HR, production, marketing, logistics, managerial accounting—we got to use all of that in our project. Plus, it felt good to know our changes would ultimately help Sari Bari employ more women.”
Back in Kolkata, a door opens. The students step into a room filled with women’s voices and brightly colored cloth. Like the women themselves, the students are hopeful that each piece they pull together will help Sari Bari become a stronger, more cohesive whole.
Fox Management consulting has completed over a hundred projects for non-profits, start-ups, and businesses around the world. Connect with us to learn what we can do for you.
Learn more about Fox School MBA programs.
Jessica Rothstein describes herself in many ways.
“I’m a confident problem solver. I gravitate toward problems that are meaningful to me. And I’m not afraid to fail.”
One word is notably absent from the Fox MBA’s self-description. “I don’t think of entrepreneurship as a personality trait,” Rothstein explains. “Everyone is entrepreneurial these days—it’s what the workforce is calling for.”
Rothstein may not use the word herself, but of all the careers she tried, entrepreneurship was the one that stuck. “I studied mechanical engineering at Lafayette College, and by the time I was a sophomore I realized I didn’t want to be an engineer,” she says. She stayed engaged in her education by designing a water filtration system for a small community . “We tested it with a family in Haiti,” she recalls, but decided against pursuing the project after graduation.
Instead, Rothstein worked as a consultant, helping companies design better products and use their resources more efficiently. “I did that for about two years, and one day I got a call asking if I wanted to play lacrosse for the Israeli national team,” she says, laughing. “Someone was going to pay me to travel the world. How could I say no?”
Israel was an incredible adventure full of new experiences, but Rothstein was still the same problem-solving adept. “The organization that hired me was trying to develop the sport of lacrosse in Israel,” she says. “At that time, they were growing very quickly but their structures weren’t built for that growth.” Rothstein became the interim director of business development and helped the organization restructure to accommodate that growth.
Meanwhile, Rothstein was also working on a personal problem. “I loved Israel but I missed my friends! Social media lets you talk with people, but I missed sharing experiences,” she recalls. Rothstein started sending her friends scavenger hunt-style tasks to complete. After each task they would send her pictures and stories, allowing them to build new experiences together from across the world.
“When I came home in 2016 my friends and I realized we were on to something,” Rothstein says. Bucket was born, a mobile application designed to bridge the gap between digital communication and in-person connection.
In 2016, Rothstein decided to pursue her MBA. “I was looking for places that had resources for a start-up business,” she recalls. Rothstein had heard of Ellen Weber, executive director of the Innovation and Entrepreneurship Institute at the Fox School. “Ellen was one of the first early-stage investors in Philly, and she is a leader in the investor scene here,” Rothstein says. “I knew that I wanted to work for her and get to know her.”
Rothstein found the connections she was looking for at Fox. She began working for Weber at Robin Hood Ventures, a network of angel investors that Weber runs. Her team continued developing Bucket, winning the Laura Bush Seed Fund Grant from Temple University and receiving over 1,000 social media likes in one week.
Rothstein has even had opportunities to use her experience to help other companies through Fox. As part of her MBA capstone through Fox Management Consulting she worked with bSafe, a mobile safety application which allows users to quickly notify friends and family when they have safety concerns.
“Tangibly and intangibly Bucket mirrored bSafe. Starting a business always has some of the same aspects and ambiguity,” Rothstein explains. “You are constantly sprinting in one direction and hitting a wall, so you go the other way. You never know what you’re going to hit, so you’re also trying 50 different angles. That’s the mindset you have to have when you’re working on a project like bSafe because the problem will change every day.”
bSafe engaged Rothstein and her colleagues to design a market launch strategy for the app and create an investor deck, which Rothstein was uniquely positioned to do. Through her work at Robin Hood Ventures, Rothstein reviews dozens of new business proposals each week, deciding which projects will pass to the next stage.
“I have exposure to 40+ incredible people in that network who are early-stage investors and take the time to explain their decisions to me, and have trust in me,” Rothstein says. “That has given me some tangible skills that I was able to use with bSafe.”
MBA student teams work with project executives, experienced professionals with specific expertise in each project area. “I’ve worked with two incredible project executives-Nicole Naumoff last semester and Tess Kristensen this semester. In some ways, I’ve learned more from them than from the actual projects,” Rothstein says.
Rothstein has also loved working with her MBA cohort. “The Temple program is not the typical MBA class of former consultants and bankers. Every person in our class comes from a different background and is passionate about something different. That’s the number one thing I’ve really enjoyed.”
This spring as Rothstein graduates she will be entering a rotational program with Comcast and preparing to launch Bucket publicly, but she already knows that more start-ups are in her future.
“My dream is to open a theme park run completely on kinetic energy that serves people with physical disabilities-a therapeutic theme park. Overcoming physical challenges is hard work and I’d like to help people who are on that journey.”
Call her what you will—problem solving, curious, visionary, or entrepreneurial—Rothstein bears watching. Wherever she goes you can bet that innovative solutions to nagging problems will follow close behind.
Hundreds of dedicated MBA students like Jessica Rothstein pass through Fox’s doors each year. Put their energy and experience to work on your next business challenge through Fox Management Consulting.
What do jazz musicians Billie Holiday, Clifford Brown, Dizzy Gillespie, John Coltrane, McCoy Tyner, and Grover Washington Jr. have in common?
Holiday’s resonant tones were just babbling when she moved to Philadelphia as a toddler. Tyner’s strong left hand, distinctive in his low piano bass lines, could barely depress a piano key when he was born here in 1938. Brown, Gillespie, and Coltrane each made Philly their home during formative years of their adult lives. Washington even called Temple University home, receiving his doctorate in music composition from the School of Music.
These musicians also shared the struggle of being African American in a world that condoned segregation. Barred from Local 77, Philadelphia’s largest musician’s union, African American musicians banded together to form Union 274 in 1935 with distinguished members like Gillespie, Coltrane, and Nina Simone. In 1966, the Philadelphia Clef Club of Jazz and Performing Arts opened as the Union’s social hub, becoming a regular destination for jazz greats Duke Ellington, Count Basie, and Max Roach. The Clef Club was the first facility ever designed specifically for jazz, and today continues to preserve Philadelphia’s incredible jazz legacy.Fox graduate Meco Sparks became very familiar with the Philadelphia Clef Club in the spring of 2016 while participating in her MBA capstone project. Through Fox Management Consulting, multi-disciplinary MBA teams are paired with experienced professional advisors to complete strategy consulting engagements for businesses, non-profits, and start-ups. (To complete a project with Fox Management Consulting reach out to us today.)
Sparks looked for team members with diverse strengths and compatible working styles. “My team worked really well together,” she recalls. “Everyone carried their workload, and our meetings always involved lots of laughter.” The team applied to work with the Clef Club because they recognized the project would be rewarding. “We knew right from the beginning that our team would have a big impact.”
The Clef Club engaged Fox MC to design a five-year strategic plan. Sparks quickly discovered a staff that was deeply engaged in the organization’s mission.“They were passionate about music, jazz, and kids,” she recalls. They were looking for help translating that passion into a sustainable business plan. “No one on their staff had a business background,” says Sparks. The Fox MC team provided that background, drawing on career experience in finance, marketing, and management, in addition to their MBA coursework.
Sparks and her team worked to measure each of the Clef Club’s five programs against its mission and revenue needs. Their recommendations included increased opportunities for partnership and funding, guidelines for developing a sustainable organizational structure, and growth plans for crucial programming central to their mission. “The project really pulled in all of my MBA experience,” says Sparks. “We worked with the board, executive leadership team; we got to step back and analyze the problem from a high level.”
Fox MC has completed over a hundred projects in the non-profit sector, but this one remains special. “The thing that was so elating to me,” says Clef Club artistic director Lovett Hines, “was that the students were so interested in what we were doing. It has been a tremendous marriage.”
The partnership with the Clef Club continues. This fall, Fox MC completes their third project with the organization to implement the recommendations made by Sparks’ team. Sparks herself enjoyed the project so much she joined their advisory board at the start of 2017. “We spent a lot of time organizing and visiting. They were very open to us,” she says. “It inspired me to stay involved.”
Fox MC has generated more than $42 million in new donations and grants for the non-profits we’ve worked with. Put our strategy consulting teams to work for your non-profit today.
Nader Ali-Hassan is the executive director of social marketing at Comcast. He recently joined us for a live conversation on improving social media marketing through making better use of data. This event was the first in a three-part series hosted by Fox Management Consulting and the Fox School. Stay tuned next week for part two and learn how to connect the dots between marketing metrics and the bottom line. Our guest will be Andrew Richardson, director of analytics and insights at Elite SEM.
Nader has a wealth of experience in the social media space. Here is some of what he shared when the cameras stopped rolling.
Your role at Comcast is to translate the marketing messaging for the Xfinity brand across your social media platforms. How do you do that?
We do everything from working with divisions to figuring out their advertising needs, measuring and reporting back, and doing the social listening to see what insights we can glean. We are trying to make sure our customers see us in a positive light and understand the work we’re doing.
We recently did an event called the TV Diner at Comic Con in San Diego where we built the sets from three of our most popular shows. Customers could come sit on the “Game of Thrones” set, eat themed menu items like “Direwolf Bread” and take pictures and talk about the show. We helped design a filter for SnapChat to accompany Katie Perry’s recent tour. Tomorrow I’m going to film a mock horror film to talk about home security. We get to do some really cool work.
How does data support your work?
Data lets you go deep into what is driving a particular person. If certain people react to certain pieces of content, how do I take that engagement and try to convert that customer? The data helps me optimize what I need to create on a day-to-day basis, see what’s working about content and who is responding to it, and create a custom piece of content for that person in order to push them down the funnel.
The data lets us see more about the individual than we ever could before. And it lets us track them even before they’re really engaged with us, which gives us a long lead time in reaching out to them.
Can you offer any additional advice for mid-sized firms in building up their social media analytics?
Stay consistent. There is a litany of measurement tools and everyone has a different sentiment. The tools change so much that unless you stay consistent, you’ll never be able to get real macro change because you’re always changing that KPI. Find a path you like, and stick to it.
Put a team behind your data. Have a creative strategist that can take that data and work with a creative team to apply it. The whole team needs to be receptive to it, and that’s a big shift to how people have worked in the past. It’s half creative, half science. That balance is super important; that’s where analytics comes in. There are certain folks that struggle with narrowing their focus to match what the data is telling you. You need to have a team that is flexible, and you as a leader need to know when to fit into the analytics, and when to ignore it.
Be flexible. What you know today is not necessarily going to be the right thing tomorrow, a week from now, or a month from now. While you want to stay consistent with what you’re measuring, the analysis of what that means and how you interpret it is always changing.
The trends change so quickly. People are tempted to take a certain data set and say “this is absolute now. This is law.” The truth is that a week from now, it could be completely different. The doesn’t mean the analytics were wrong. Times change, and people are fickle.
Analytics can be the thing that chokes you. If you only rely on that, you’ll fail. But if you only trust your gut, you’ll fail too. The trick is to find the balance between the two.
Figuring out how to engage young professionals is a popular topic for employers today. Last month, the Fox School’s Fox Management Consulting (Fox MC) spoke with Eugenie George, an expert on the issue who offered tips for companies seeking to reduce turnover of their young professional workforce. This week, George zooms in on the role managers can play. Here are a few ways to improve loyalty and growth in younger employees.
1) To Help Others, First Help Yourself
While young professionals are often famously profiled as needing a lot of feedback, sometimes the managers who oversee them aren’t soliciting quite enough. “If you are a manager, get a coach,” says George. “If you are over other people, get someone to actually help you become a better leader. That is essential.” George points out that this is just airplane safety 101: Put on your own oxygen mask before helping others.
Many companies are taking the hint and hiring in-house coaches to help develop their supervisors, but even in companies that haven’t taken this step, managers can seek out mentors. “Find someone in your company that is not in your field to give you feedback,” advises George, “and do your own reflections. Ask yourself: How am I? What personality type am I? What do I need to be an effective leader?” Even a virtual coach, in the form of a leadership book or management blog can be a significant first step in becoming a more effective leader.
Many celebrities and leaders like Oprah and Bill Clinton talk openly about the importance of their life coach. Executive Chairman of Google Eric Schmidt says being told to get a life coach was “the best advice I ever got.” No matter their career stage, getting outside input can help managers become better leaders of their young professional workforce.
2) Make Training Interactive
Last spring, George engaged a Fox MC student consulting team to support her consulting business, The Quarter Design. Among other research insights, the team learned that virtual trainings have become a non-starter for employee development. “Everywhere you go, people are offering webinars and modules,” says George. “HR managers said they don’t want anything that has to do with online.”
While it can be tempting for busy managers to send a link to a struggling employee, or request they sign up for a webinar, these courses overlook a central component of the development many employees need. “A big part of my job as a consultant is teaching soft skills,” says George. Managers working with young professionals should plan interactive training and encourage employees to seek learning opportunities that engage interpersonal skills.
3) Leave Time for Personal Development
The cornerstone of how most companies measure work is hours on the clock. While that metric has its place, many companies now recognize that maximizing employee performance sometimes means allowing them to work less.
George says a good friend who worked at Google benefited from their famous practice of giving employees time during the workweek to pursue their personal interests. “She went on yoga retreats with that time,” George says. “She now leads meditation retreats with people at Google, and it’s very gratifying.”
While not every company can afford to sponsor yoga retreats, managers play an important role in creating space for personal time. Managing workflows, offering flexibility in work hours, and prioritizing employee requests for time off communicates that personal development is a priority. This allows employees time to do the personal work necessary to produce high-quality outputs. While not every company can be Google, managers can benefit from borrowing a page from their book.
Every year, Fox MC completes multiple high-value strategy consulting projects with clients like Eugenie George. To access in-depth research, multi-disciplinary teams, and actionable solutions for your business or non-profit, connect with us today.
Two weeks ago, Fox Management Consulting highlighted the trend of top MBA programs incorporating experiential learning into their curriculum. By integrating coursework with live client consulting engagements, universities train their students to take on business challenges. Students learn to navigate ambiguity and hone their skills in collaboration.
As this trend continues to grow, more and more universities look for ways to give their students experiential learning opportunities. With more than 18 years of experience leading MBA students through high-value consulting engagements, here are some things Fox MC has learned about creating successful experiential education programs.
1) Get the Scope Right
Client consulting engagements are a strange balancing act. Clients need to know that listening to and meeting their needs is a top priority. Students need to feel that both the curriculum and the consulting engagement are delivering a rich learning experience that contributes to their education. The best project outcomes are achieved when both sets of needs are balanced, and clients and students are committed to creating value for each other.
Offering value to both parties begins by getting the project scope right. “Our projects should contain a good amount of research and surround a decision of strategic importance for the company,” explains Dr. TL Hill, Fox MC’s managing director. “There’s a mutual sorting process that happens between Fox MC and the client to make sure we have a project that is a good fit for us.”
Getting the scope right ensures that students are engaged in a rich learning experience, and clients are getting a high-value return on their investment.
2) Monetize Engagements
Early in Fox MC’s history, Hill considered offering student consulting services for free. “We’re fairly rare in charging money for this,” he says. A supervisor was able to recognize the need for payment, and Hill is very glad they chose to go in that direction.
“When we make these paid consulting engagements, everyone takes it more seriously,” says Hill. He acknowledges that students and companies both have a lot of competing priorities. The initial investment in the project helps both sides to sustain the commitment needed to make these projects successful.
3) Provide Oversight
If there is a secret to the incredible success of Fox MC, both in the consistently high quality of their work and in creating significant value for their clients, it is the involvement of project executives in every project. Project executives, fondly referred to as “PEs” by their MBA charges, are industry experts who guarantee that students perform at the highest level.
PEs are “mostly semi-retired, very smart, with long careers,” says Hill. PEs commit to meet together before each class to discuss problem areas in their team, attend each class with their students, and offer industry experience and connections to help move the student projects forward. “We don’t take on a project,” says Hill, “If we can’t find the right project executive with the right expertise.”
To recruit and retain high quality PEs, Fox MC fosters an ongoing community of former and current project executives. “There aren’t that many opportunities to give back that are this intellectually engaging and concretely effective,” says Hill. Fox MC now completes more than 40 projects a year, so there is usually adequate variety to match everyone’s skills and expertise.
4) Believe Adults Learn by Doing
Creating course curriculum for Fox MC capstone projects is a challenge. Every project is unique, the obstacles faced by each client are different, and new obstacles emerge at every stage of the project. This makes teaching the courses that accompany Fox MC consulting engagements fairly complex.
One thing that grounds the curriculum is a firm belief in the philosophy of experiential learning. “We’ve known for years that adults learn better by doing,” says Hill. “In some ways, MBA curriculum is finally beginning to catch up.” Because faculty and PEs understand that the challenges are an inherent and important part of the student learning experience, they’re able to walk students through the process without getting tripped up by the inherent ambiguity of live projects.
Any MBA program hoping to integrate live consulting engagements into their curriculum should be firmly rooted in the belief that these experiences offer a uniquely valuable learning opportunity for students.
5) Pick Client Partners With Care
Client partners are an important part of making Fox MC projects successful. Fox MC has completed multiple high-value projects over their five year relationship with Aquiline Capital Partners, a New York-based private equity firm. We will examine that relationship as a case study for creating successful partnerships in experiential education in our next installment of this article series.
Since 1999, Fox MC student teams have invested, raised, or realized over $420 million in value for non-profits, SMEs, and large corporations. Reach out now to uncover incredible value with Fox MC.
Eugenie George is an expert in the quarter-life crisis. Not only has she spent hours researching it, met the major writers in the field, and started her own business to help young professionals: George herself is a quarter-life crisis survivor.
“A few years ago, I started to feel really stuck,” she says. “I had literally hit every goal I set for myself in my life, and I wasn’t happy.” Restless at work, and aimless about her career, George began talking with friends and came across the concept of the “quarter-life crisis.” Mimicking the mid-life crisis, but occurring in the second or third decade of life, the quarter-life crisis is a period of feeling lost, frustrated, and dissatisfied for no apparent reason.
As it did with George, this crisis often manifests in workplace dissatisfaction. According to one study, 71% of young professionals are not engaged in their work, and 16% are actively disengaged. A study from the Harvard Business Review found that this group was three times more likely to report leaving their job in the last year than other age groups.
George is a high achiever in everything she puts her mind to. She read everything she could on the topic, and eventually flew to London to meet Alice Stapleton, one of the primary writers and researchers on the quarter-life crisis. “We had tea, of course,” George laughs. “I was sharing how frustrated I was that I had to do so much research to get unstuck. I felt like there should be a model to help people through it.” Stapleton looked at her and said, in classic self-starter fashion, “Why don’t you create a model?”
And that’s exactly what George did. Initially reaching out to young professionals directly, she worked with the Fox School’s Fox Management Consulting last fall to tailor her offerings to the needs of companies hiring young professionals. “U.S. companies lose $30 billion every year on millennial turnover,” she says. Many of the strategies for reversing that trend come down to companies simply using their resources better.
Now in her second year running The Quarter Design, George shares a few simple tips for companies looking to keep their young professionals engaged.
1) Put Your Employee Data to Work
Years ago, George worked with a multi-billion dollar company. In her first weeks there, she noticed personality profiles on several of her coworkers’ walls. “The company had taken time during a meeting for everyone to fill it out,” George recalls. “Then simply told them to post it on their walls, and that was it! They never did anything else with that data.”
While it is increasingly common for large companies to invest time in personality profiles, many companies simply don’t know what to do with that data once they have it. This, as George points out, is a big waste of time and data.
“Let’s say you’re planning a meeting,” she says, “and you know many of your employees are detailed-oriented. Before the meeting, send out a detailed email with the agenda.” These employees will feel more engaged with the meeting, and are likely to come better prepared, saving time and increasing the quality of their input.
While many companies don’t capitalize on their employee data, George notes that top companies have been incorporating it into their decisions for years. “Marie Forleo, an entrepreneur and multi-million dollar business owner, asks all of her employees about their love languages,” George says. “If someone’s love language is words of affirmation, it’s easy. But even if someone’s love language is physical touch, you can make your meetings interactive to help them feel connected and engaged.”
Whatever the data, leveraging the knowledge you have about your employees can inform the way you lead and manage, leading to happier, more productive employees and a stronger company culture.
2) Provide Impactful (and Fun) Benefits
Years ago, George recalls hearing someone say that when they gave their employees “free taco Tuesdays,” they stayed an average of four months longer. While she’s never tested that particular claim, George does know that company culture impacts employee turnover.
The problem comes when companies assume their benefits are meeting employee needs without verifying with their staff. “Start with asking your employees what they want, and be specific with your questions,” says George. Simply adding yoga day, or spending money on another free lunch may not make your workforce feel more engaged.
Once you implement a benefit, track data to determine if your benefit is actually having an impact. “If it doesn’t increase employee satisfaction, and ultimately increase your retention, then that’s not the right benefit,” George says.
As with any investment, time and energy should be directed toward employee resources that have a measurable impact, improving company culture and reducing turnover.
3) Ask the Right Questions
While measuring impact matters, how you measure is just as important. “We often ask the questions that we want to get the ‘correct’ responses,” George says. Instead, George recommends asking questions that invite diverse feedback. “Ask, ‘What do you think would be a good use of company time?’ Then list options you’re considering, and have employees rank them in terms of what would be most useful for them.”
As with any survey, George says you have to be careful that you don’t skew the question. If you’re serious about making changes that will impact employees, create space for them to tell you what they really think, and listen to what they say.
Companies suffering the financial and cultural impacts of high employee turnover may fear the cycle is too entrenched to fix. The great news is that simply creating a few new habits in employee engagement can go a long way towards keeping quality employees around.
Fox MC helps professionals like Eugenie George move their businesses forward. For actionable insights, and research-driven recommendations, hire a Fox MC consulting team today.
Education is a bridge—it equips students for the workforce, puts a promotion within reach, or paves the way to a new career. For employers, this bridge ensures a steady supply of committed individuals with the skills necessary to create value for a company.
Lately, that bridge has been looking a little rickety.
Today’s competitive landscape is changing at an increasingly rapid pace. Business students must be adaptable and entrepreneurial enough to spot and capitalize on opportunities no matter what tomorrow (or the next day) bring.
Enter experiential education. If traditional education is a bridge, experiential education is more like Parkour. After years of relying on the case study method, a rhetorical analysis of issues faced by businesses, universities are shifting their approach to challenge MBA students with complex problems in real time. Through working on live projects that compliment their coursework, students blend theory and practice and gain invaluable experience.
The Fox School has incorporated experiential education into its curriculum for over two decades—13 years before the Kellogg school rolled out new coursework and Harvard introduced “Field Immersion Experiences,” Fox students put their MBAs to the test in live client consulting engagements through Fox Management Consulting.
“I went through the Executive MBA in the late 90’s,” Dr. TL Hill recalls. “At that time, all but two of our courses included live projects. It was incredible. I’ve never seen anything like it, before or since.”
This experience is part of what prompted Hill, now the Managing Director of Fox MC, to seek consulting opportunities for students. Beginning with only a few projects, the program quickly spread across the Fox School, today manifesting as the capstone course for every MBA graduate.
Here are three ways Fox School MBA students benefit from experiential learning, creating a direct path between them and the companies whose jobs they seek.
1) Embracing Ambiguity
The Fox School makes a point of regularly checking in with industry experts about the skills they want from graduates. At the top of the list for many employers is proficiency in ambiguity. The problems facing modern businesses aren’t clear cut, and the most innovative answers often come from outside the business sector. Top leaders have to be able to cut through the fog to determine what steps to take and where to begin looking for answers.
Some researchers observe that young workers particularly struggle with ambiguity, showing a strong preference for structure. Traditional education caters to this desire, but experiential education challenges students to look beyond their comfort zone. “Students are shifting from mastering content in a course to addressing an unfamiliar topic with an unpredictable client,” says assistant professor of strategic management Marilyn Anthony.
Consulting projects do not have a right answer. Much like the problems facing industries today, success is not just reaching the finish line, it is redefining the race.
2) Thriving in Collaboration
While working with others has always been part of the business world, modern technology has embedded collaboration even deeper in the workplace. With teams regularly integrating diverse cultures, skills sets, and time zones, MBA graduates need to be self-aware and collaboratively adept.
Fox MC consulting engagements put students together in cross-functional teams with pressures similar to those they will face in their careers. “It’s a huge responsibility to deliver high quality work in a short period of time,” Anthony says. In addition to being graded, teams work for paying clients, and are well aware that the quality of their work could create an open door or a dead end to future employment opportunities.
Students are also balancing new relationships and working styles. “We had some pretty dynamic personalities on our team,” one former student remembers. “I knew one person on my team, but the other three I had never seen before.” Just like the work world, diverse personalities and working styles can’t get in the way of delivering high quality work for the client.
With more than 350 projects under their belts, through a combination of student dedication and program supports, every Fox MC team finds their way through.
3) Earning Executive-level Experience
An ambitious MBA student will complete their degree and enter the workforce in a mid-level management position. It will take them several more years to work their way into a role where they get to make major strategic decisions.
The Fox MC program pushes the fast-forward button on that timeline. “It can give students an experience 5 to 10 years ahead of where they are career wise,” says Hill. “It allows them to do work that would be beyond their ability on their own.”
Past Fox MC teams have selected acquisition targets for top investment firms, designed new product launches for Fortune 100 companies, and created an investment strategy for a large agricultural cooperative.
One reason this level of work is possible is that Fox MC teams have a robust support network. Each team is led by a project executive with years of professional experience relevant to the project they lead. The professors are industry veterans, curating course content to match industry standards. Teams also meet with advisors who critique their projects to ensure the best product possible reaches the client.
For businesses, experiential education delivers MBA graduates who are ready to lead. For MBA students, it sharpens their skills and prepares them for success. And for business schools, whose product is the leaders of tomorrow, it ensures graduates who are ready for the real world. After all, they have already proven what they can do.
Next year, Fox MC students will graduate and become leaders in the community. This year, for a limited time, you can access their experience, knowledge and hard work for a discounted price. To get their help for your nonprofit or business, leave your contact information.
This post is part one of a three part series. Return next week to learn five tips for making experiential education a success.
Bert Verhoeven is a university professor of the best course you never got to take—students in his courses spend their time writing TV commercials, designing wallets, and interviewing Muffin Break customers.
Verhoeven is part of a recent partnership between Flinders University, in Adelaide, Australia, and the Fox School to teach innovation and enterprise (INNO) curriculum to help Flinders students thrive in today’s competitive landscape.
Pulling from a variety of methodologies, including design thinking and lean start-up, the INNO curriculum challenges students to learn experientially. “Businesses struggle to teach theory,” Verhoeven explains. “Universities struggle to teach tacit learning. The goal of the INNO courses is to bridge the gap between the two.”
The curriculum design team for INNO includes several longtime entrepreneurs like Verhoeven, who has 25 years of experience creating and leading new enterprises. The team also recently welcomed Michelle Histand, director of innovation at Independence Blue Cross, as the new associate director of the Flinders project at the Fox School. Unwilling to let learning stop with the students, the INNO contributors push themselves to think like entrepreneurs throughout the curriculum design process.
Below, faculty from Flinders and the Fox School share five lessons they’ve learned for any institution hoping to apply an entrepreneurial orientation to collaborative course design.
1) Practice Opportunity Recognition
Every entrepreneurial journey begins as an insight. In the case of the INNO partnership, inspiration struck when TL Hill, managing director of Fox Management Consulting, learned that Flinders was instilling innovation as a backbone of curriculum across their university. Hill saw an opportunity to help build an inventive new program while simultaneously honing the Fox School’s skills as a leader in entrepreneurship education.
Recognizing opportunities can begin with some basic questions: What are the pain points in your courses and programs? How do things look and feel from your customer’s perspective? Who is doing it better? Where can you glean insight outside of the academic world?
Anita Roddick, the founder of the Body Shop, advises hopeful entrepreneurs to be “opportunistic collectors,” taking inspiration from poems, lyrics, or snippets of conversation. Whatever your sources, practicing opportunity recognition begins with believing that new and better curriculum opportunities exist—and staying on the lookout.
2) Create Shorter Learning Cycles
Thomas Watson Jr., of IBM, famously advised, “If you want to increase your success rate, double your failure rate.” This saying was born out in the well-known Marshmallow Challenge, a group exercise where teams were asked to build towers of spaghetti and masking tape with a marshmallow on the top.
The challenge gained attention when kindergartners were found to significantly outperform adults, creating taller and more inventive structures in less time. The key to the kid’s success was jabbing the sticky sweet on top immediately. While adults plotted and planned, the tots were busy trying and failing and learning. By shortening their learning cycles, the kids allowed more opportunities for failure and success.
The instructors creating INNO courses are practicing this process in real time. Their initial course curriculum was laid out only a year ago, and is already undergoing its third overhaul. While this pace can be exhausting, it is leading to courses that are quickly becoming some of the best attended at Flinders.
In addition to investing in curriculum adjustment, universities can create shorter learning cycles by sharing projects and ideas earlier. Welcoming feedback into a partially planned course, giving a presentation on a young project, or planning Skype conversations early in a partnership allows course designers to fail quickly and adjust accordingly.
“We keep asking ourselves, ‘How do we learn faster?'” says Verhoeven. The answer? Create shorter learning cycles.
3) Prioritize Reflection
Much like resting your muscles after a hard workout, reflection is necessary to ensure learning cycles lead to genuine improvement and growth. One of the most common ways universities practice reflection is soliciting student feedback. The Fox School has made a practice of broadening that approach to collect feedback from all stakeholders.
The first design of the INNO curriculum was based on the Fox School’s past experience, and on brief conversations with Australian business leaders early last fall. In October, the Fox School sent a team to Adelaide to conduct focus groups and extensive interviews; the next summer, Verhoeven traveled to Philadelphia to reflect after the first full semester of courses launched.
All of this conversation fueled the curriculum rewrites of the last year. Like a cat chasing its own tail, reflection generates new learning cycles which create fodder for more reflection.
4) Cultivate Your Culture
Creating the right culture is essential for new businesses, as Hill explains, “because they’re fighting so hard against the tide. They don’t have time to disagree about everything.” The same can be said for collaborative curriculum designers hoping to push the envelope.
Cultivating culture starts by articulating a clear vision. The INNO team is challenging students and faculty to relearn how to learn. Their motto is “differently think.” Paying attention to that vision, clearly communicating it, helps them stay on track.
A strong vision becomes a helpful litmus test for building a team. “There are many different ways of teaching entrepreneurship,” Hill says. By understanding their vision, and hiring to match that vision, the INNO team is developing a strong culture and paving the way for an effective team.
While culture can feel amorphous and hard to pin down, it is the secret sauce that every successful enterprise has to master. Universities practicing collaborative course design must tend their culture well or risk developing mediocre curriculum or short-lived partnerships.
5) Facilitate Conflict
Once a team is fully formed, it’s time to start storming. The INNO team has some unique challenges, working across universities, continents, and cultures, but any team will have differences. As Verhoeven puts it, “There’s always friction; that’s entrepreneurship.”
One way to ensure that conflicts remain productive is to designate a conflict facilitator. For the INNO team, the facilitator is tasked with paying special attention to all communications, and responding quickly to any concerns that arise.
Appointing one person to monitor group dynamics ensures that all parties feel heard, and nothing has time to fester. This frees up the group’s energy to move curriculum design forward.
Designing courses collaboratively while integrating an entrepreneurial lens is a messy process. Treasured ideas get thrown out, failure becomes routine, and there isn’t time to get comfortable.
Yet somewhere, at the end of all the frustration and pain, is a new idea, a better course, a fresh way of helping students grow their potential. Like a fluffy marshmallow suspended on a tower of noodles, the goal is to leave students with skills and insights that will stand the test of time.