Did you know that as an influencer’s number of followers increases, the rate of engagement (likes, comments, and shares) decreases? That’s why brands are teaming up with “microinfluencers”—those with fewer than 10K followers―to strategically reach smaller, more targeted, and highly engaged audiences. Join Masthead Media’s panel of experts as they discuss what’s next in the world of influencer marketing and how microinfluencer programs can work for brands and media companies.
Presented by: Amanda Pressner Kreuser
Amanda Pressner Kreuser is cofounder and managing partner at Masthead Media, a full-service media company that provides magazine-quality content services, digital strategy, and media influencer programs customized for brands.