Maximizing Microinfluencers: Why These Tiny Trendsetters are the Biggest Thing on Social

Thursday, March 22, 2018 at 12:00pm until 1:00pm

Location: Virtual Session

Did you know that as an influencer’s number of followers increases, the rate of engagement (likes, comments, and shares) decreases? That’s why brands are teaming up with “microinfluencers”(those with fewer than 10K followers)―to strategically reach smaller, more targeted, and highly engaged audiences. Join Masthead Media’s panel of experts as they discuss how microinfluencer programs can work for brands and media companies, as well as what’s next in the world of influencer marketing.

Presented by: Amanda Pressner Kreuser

Amanda Pressner Kreuser is co-founder and managing partner at Masthead Media, a full-service media company that provides magazine-quality content services, digital strategy, and media influencer programs customized for brands.

Fox School Events // Digital Innovation in Marketing
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