James Hunt
Associate Professor
Marketing
Professor James Huntâs primary research focus is on social cognition in consumer decision making. He is currently involved in a program of research investigating the effect of acculturation on materialism. His work also includes the effect of materialism on the assimilation of persuasive communication. Additionally, he is involved in a program to assess the effects of ethnic-based victimization on consumer judgments of national brands.
A second line of research that Professor Hunt is currently pursuing pertains to the effects of perceived risk on strategic marketing decisions. Grounded in attribution theory, this research attempts to understand how managersâ point of view influences their willingness to undertake risk in making such decisions.
Professor Hunt teaches Marketing courses at both the undergraduate and graduate levels. Examples of his courses include: Mktg 3503: Promotion Management, Mktg 3596: Consumer Behavior, Mktg 5101: Consumer & Buyer Behavior, Mktg 5102: Marketing Communication, Mktg 5106: Marketing Strategy and Mktg 744: Seminar in Behavioral Research.
