Dr. Ayalla Ruvio
Assistant Professor
Marketing and Supply Chain Management (MSCM)
Dr. Ayalla Ruvio is Assistant Professor of Marketing; she received her PhD from the University of Haifa in Israel, and spent the 2008-2009 academic year as a visiting scholar at the University of Michigan. Her research interests are focused on consumer behavior, with a focus on: possessions as an extension of the self, consumers' need for uniqueness, and international consumer behavior. Dr. Ruvio has published more than 20 papers in refereed journals including Journal of Business Research, Journal of International Marketing, Leadership Quarterly, Psychology and Marketing and Advances in Consumer Research. She is also the co-editor (with Richard Bagozzi) of the volume on Consumer Behavior in International Encyclopedia of Marketing published by Wiley Publishers. Dr. Ruvio has presented at many prestigious, international conferences. She has received grants from a wide variety of groups including the German-Israel Foundation, and the American Association of University Women.
