Hosted by Dr. Xueming Luo, Founder and Director of the Center for Global Big Data & Mobile Analytics, Charles Gilliland Distinguished Chair, and Professor of Marketing in the Department of Marketing and Supply Chain Management with a joint appointment in Strategy and MIS.

The Call for Papers is now open! Submission information and deadlines can be found at the link below.

Call for Papers

Registration is now open! Click the button below to learn more.


About the Conference

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policy makers with a shared interest in rigorous scientific research on marketing problems. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch. ISMS is a society of scholars devoted to researching market phenomena at the interface of firms and consumers, and disseminating that knowledge to students, managers, public officials and society at large.

The conference will be held at the Fox School of Business in Alter Hall and Speakman Hall, with state-of-the-art technology and ample room for concurrent sessions.