Global Center for Big Data in Mobile Analytics



Center Director:  Dr. Xueming Luo’s  Curriculum Vitae  

Screen Shot 2013-10-19 at 4.20.57 PMXueming Luo is Charles Gilliland Chair Professor of Marketing, Professor of Strategic Management, Professor of Management Information Systems, and Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University. Prior to joining Fox School, Dr. Luo was the Eunice and James L. West Distinguished Professor in the College of Business at the University of Texas at Arlington. He has been a visiting professor at Aalto University (Finland), University of Mannheim (Germany), Munich School of Management, LMU (Germany), Peking University (China), Fudan University (China), and University of Hong Kong (China Hong Kong). His current research focuses on mobile consumer behavior, big data marketing strategies, customer analytics with machine learning and networks visualization, gaming and virtual identity, social targeting ads, organizational strategies, and the financial value of marketing metrics. He is also one of the most prolific and influential leaders in the marketing-finance interface.

Dr. Luo has been ranked first in terms of citations in the top five marketing journals: Journal of Marketing ResearchMarketing ScienceJournal of MarketingJournal of Consumer Research and Journal of the Academy of Marketing Science from 2006-2010. He is also ranked among the top scholars contributing to the Journal of Marketing, a premier journal in the discipline, from 2006-2014.

At Fox, he serves as Director of the Global Center on Big Data and Mobile Analytics. This Center is an essential part of a University-wide “Big Data Institute,’ which aims to facilitate research, education, industry practice, and technology transfer in the cross-disciplinary domain of big data, including Health Sciences, Social Media, Mobile Analytics, High-dimensional Statistics, among others. This Center has put together an inter-disciplinary team of marketing, information systems, computer science, neuroscience, and statistics faculty and PhD students for various research projects on big data. He has worked with leading global company partners in the mobile communications, online gaming, investment banking, retailing, health care, pharmaceutical, and petroleum industries. He has extensive global industry experience through executive consulting at many international firms, including Wal-Mart, Dell, SinoPetro, Unilever, and Procter & Gamble.

Dr. Luo is also a stellar teacher and has a wide variety of international experience in teaching, MBA, PhD, and Executive MBA classes, including visiting professorships at the Munich School of Management and University of Mannheim in Germany, Aalto University in Finland, and University of Hong Kong, Fudan University and Peking University in China.

Dr. Luo’s research has been published or forthcoming in Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Harvard Business Review, MIT Sloan Management Review, Information Systems Research, Strategic Management Journal, Journal of International Business Studies, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science, among others. He has received many grants and awards recognizing his research leadership. Dr. Luo is also a stellar teacher and has a wide variety of international experience in teaching, MBA, PhD, and Executive MBA classes. He is an Associate Editor for the Journal of Marketing Research, an Editorial Review Board member for the Marketing Science, Journal of Marketing ResearchJournal of Marketing, and Journal of the Academy of Marketing Science, and a reviewer for many other journals in marketing, management, retailing, consumer psychology, and international business.


Center Administrative Specialist : Melissa Lichter   

DSCF1645Melissa is an undergraduate student at the School of Tourism and Hospitality Management, with a concentration in Event Management. As a Center Administrative Specialist, Melissa assists the research team in gathering and citing sources of data for research purposes, develops Global Center for Big Data website in a professional and well structured format, and coordinates with Center Director in planning events for research scholars from around the world.



Global Center for Big Data in Mobile Analytics

Center Email:

Center Website:

Fox School of Business

1801 Liacouras Walk- Alter Hall A506j

Philadelphia, PA 19122


Center is now seeking Visiting Research Scholars in the areas such as mobile commerce strategies, user-technology interface, gaming and virtual identity, online group-buying, social targeting online ads, organizational strategies, and marketing-finance interface. Interested candidates can email CV to