Global Center for Big Data in Mobile Analytics

The mission of Global Center for Big Data and Mobile Analytics (GBM) in the Fox school of Business at Temple University is to become an inter-disciplinary leader in big data in mobile analytics. This Center is an essential part of a University-wide “Big Data Institute,’ which aims to facilitate research, education, industry practice, and technology transfer in the cross-disciplinary domain of big data, including Health Sciences, Social Medial, Mobile Analytics, High-dimensional Statistics, among others.

Global Center for Big Data in Mobile Analytics



Center Director:  Dr. Xueming Luo’s  Curriculum Vitae  

Screen Shot 2013-10-19 at 4.20.57 PMXueming Luo is Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy, and Professor of Management Information Systems. He is the Founder/Director of the Global Center for big data in mobile analytics in the Fox School of Business at Temple University.

Recently, Xueming Luo has been ranked as the top 11th among all authors around the world (2007-2016 period) in the two AMA Journals (Journal of Marketing Research, Journal of Marketing):  His name has also been ranked as the top 28th among all authors around the world in the same period in the premier Journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science) in the marketing discipline: More information can be found here:



Center Administrative Specialist : Melissa Lichter   

DSCF1645Melissa is an undergraduate student at the School of Tourism and Hospitality Management, with a concentration in Event Management. As a Center Administrative Specialist, Melissa assists the research team in gathering and citing sources of data for research purposes, develops Global Center for Big Data website in a professional and well structured format, and coordinates with Center Director in planning events for research scholars from around the world.



Global Center for Big Data in Mobile Analytics

Center Email:

Center Website:

Fox School of Business

1801 Liacouras Walk- Alter Hall A506j

Philadelphia, PA 19122


Center is now seeking Visiting Research Scholars in the areas such as mobile commerce strategies, user-technology interface, gaming and virtual identity, online group-buying, social targeting online ads, organizational strategies, and marketing-finance interface. Interested candidates can email CV to