Consumer Sensory Innovation Lab
The Consumer Sensory Innovation Lab provides a medium for cross-disciplinary, collaborative research among professors, graduate students, and corporate managers and practitioners interested in issues related to sensory marketing. The members of the Lab work jointly to produce highly innovative and insightful research that helps us better understand how sights, sounds, smells, haptics, and tastes impact consumers’ moods, attitudes, emotions, cognitions, and decision-making behavior in the marketplace.
Lab Director: Maureen (Mimi) Morrin
Dr. Maureen (Mimi) Morrin joined the Fox School of Business at Temple University in January 2013 as Professor of Marketing. Her current research is focused on examining how the human senses impact the consumer decision-making process. Her articles have been published in journals such as the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Consumer Psychology. She is a member of the editorial review board of the Journal of Marketing and the Journal of Public Policy & Marketing and is an Area Editor for the Journal of Consumer Psychology. She has received several awards and external grants to support her research. She teaches database marketing and business analytics at the undergraduate and graduate levels. Professor Morrin received her Ph.D. from New York University, where she was a Consortium Fellow and won an Outstanding Teaching award. She also is a graduate of Thunderbird, the American Graduate School of International Management (MBA) and Georgetown University (BSFS). Her background includes five years of corporate work experience in advertising (at Ted Bates) and brand management (at James River Corp and Playtex Family Products).