The Fox School of Business’ Master of Science in Marketing Program trains individuals as marketing professionals in either of two specific areas; research or communication. This program addresses the career needs of those individuals who may be currently employed in marketing fields as well as those who have little or no experience in marketing through either employment or classroom instruction. Students acquire the knowledge and credentials needed to advance their careers through focused classroom instruction conducted by proven academic researchers with extensive industry experience.
Title: Associate Professor Department: Marketing and Supply Chain Management (MSCM) Office: Associate Professor Phone: 215.204.1620 E-mail: firstname.lastname@example.org
A basic understanding of business principles in the key areas of business is required before much of the courses of the MS in Marketing can be taken. These areas are:
Prerequisites (18 credit hours – can be included in the curriculum)
Prior undergraduate or graduate courses in which a grade of B- or higher was attained can be used to meet the prerequisites of the program. Areas in which the student does not have prior coursework can meet the requirements by taking the following foundation courses:
The MS in Marketing Program consists of 10 courses comprising 30 credit hours of study. Fundamental skills are built through required courses with further knowledge acquisition through specialized course work targeting the communication or research tracks. Electives add a degree of customization to the educational experience.
Marketing Research track is a research degree. The objective is to train students to do independent research in any facet of the practice of Marketing. To meet this objective, students must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of research methodology with particular emphasis on sampling, survey construction, theory of measurement and various approaches to collecting data; and (3) quantitative analysis and interpretation.
Furthermore, students must demonstrate proficiency in the written and oral communication of results. The Temple program is appropriate for students who wish to develop their own research practice or who aspire to manage large scale research projects. Marketing Research Students are encouraged to take STAT 5001 early in the program. Students are also required to be IRB (Institutional Review Board) Certified by the end of the first semester of their program or before proposing any research activities.
Advanced Curriculum (30 credit hours)
MKTG 5101 Consumer and Buyer Behavior
MKTG 5102 Marketing Communications
MKTG 5103 Marketing Research: Techniques and Application
MKTG 5104 Managerial Decision Strategies in Marketing
Methodology Courses (6 credit hours)
Statistic Courses (9 credit hours)
MKTG 5182 Independent Study
Marketing Communication track seeks to train students to plan, implement and control marketing communications and promotional programs. To meet this objective, the student must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of marketing communication and promotion management, with particular emphasis on communications processes, promotion planning and promotional mix development; and (3) quantitative support available for marketing communications and promotion management.
MKTG 5115 International Marketing
MKTG 5105 Marketing in Digital Economy
MKTG 5107 Product Management
Electives* graduate courses from related disciplines
The four main learning goals for students in the MS in Marketing program will be to:
Specific learning objectives include:
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