Marketing

Program Information

You imagine the possibilities. We create them.

Propel your career in marketing. Whether your goal is to launch a new career in marketing or to advance in your current role within the field, we have carefully designed the Fox School’s Master of Science in Marketing to equip you with the knowledge and skills to stand out—and to achieve your career goals.

In the program, you will experience a powerful learning approach that is:

  • Experiential – Every student will apply classroom principles to real marketing problems. These projects are an ideal environment for you to develop and test your newfound skills. With support and oversight from our business-savvy faculty, you learn to generate strategies that work.
  • Cutting-edge – Experience a curriculum that is theoretically sound and empirically validated. You will learn to link marketing strategy to communications and research decisions, as well as develop a full-scale marketing plan for the organization across traditional and digital channels.
  • Customizable – Personalize your path. With the option to specialize in Marketing Communications or Consumer Insights, as well as opportunities to structure courses and experiences to your industry, you can design a curriculum that is specific to your interests and goals.

Prepare to take charge of your marketing career—and drive your personal success—with the Fox Master of Science in Marketing.

At a Glance

  • 30 credits (10 semester-long course equivalents).
  • Full-time and part-time options.
  • Complete the degree in as few as three semesters (18 months) or at your own pace.
  • Two concentration opportunities: Consumer Insights, Marketing Communications, plus customization of each.

Dr. Eric EisensteinDr. Eric Eisenstein
Program Director, Master of Science in Marketing
Associate Professor, Marketing and Supply Chain Management (MSCM)
Office: Alter Hall 527
Phone: (215) 204-7039
Email: eric.eisenstein@temple.edu


Program Prerequisites

There are no formal prerequisites for the Master of Science in Marketing, although it is helpful to have some background in marketing (either course-related or on-the-job experience). The Consumer Insights track is likely to be more rewarding if you have some background in quantitative subjects, such as economics and statistics.


Consumer Insights Concentration

The Consumer Insights concentration focuses on research and analytical skills.  Students in this track become proficient in data analysis and marketing research and how to link these to strategic decisions. Consumer Insights emphasizes methodological excellence, and students will learn to:

  • Formulate a research or analysis problem.
  • Design appropriate data collection approach.
  • Organize, interpret, and draw insights from the data.
  • Use those insights as inputs to a strategic marketing decision.
  • Communicate the relevant methodological and interpretations.

Required Marketing Courses (24 credits)

  • MKTG 5403  Market Analysis and Strategy, 3 credits
  • MKTG 5611  Consumer Behavior 1: Thoughtful Decisions, 1.5 credits
  • MKTG 5612  Consumer Behavior 2: Consumers as Non-Rational Decision Makers, 1.5 credits
  • MKTG 5613  Customer Data Analytics 1, 1.5 credits
  • MKTG 5614  Customer Data Analytics 2, 1.5 credits
  • MKTG 5615  Database Management in Marketing 1, 1.5 credits
  • MKTG 5616  Database Management in Marketing 2, 1.5 credits
  • MKTG 5617  Market Research 1: Foundations of Marketing Research, 1.5 credits
  • MKTG 5618  Market Research 2: Marketing Intelligence, 1.5 credits
  • MKTG 5641  Methods and Tools in Marketing Strategy, 1.5 credits
  • MKTG 5642  Critical Analysis of Strategic Decisions in Marketing Management, 1.5 credits
  • MKTG 5682  MS Thesis, 3 credits
  • MIS 5401      Data Analytics for Management, 1.5 credits (Required before MTKG 5617 & 5618)
  • STAT 5401    Foundations for Data Analytics, 1.5 credits (Required before MKTG 5617 & 5618)

Upper Level Statistics (3.0 credits)

Note: these can be from FSBM or other schools

Electives (3.0 credits)

Total Credits: 30


Marketing Communications Concentration

The Marketing Communications concentration helps build the skills necessary to develop a firm’s strategic and tactical communication strategy across both traditional and digital media. The Marketing Communications track focuses on designing persuasive campaigns, and students will learn to:

  • Understand overall firm strategy.
  • Use the firm’s strategy to produce a marketing strategy.
  • Create a contemporary marketing plan across digital and traditional channels that incorporates best practices in mobile, digital, and direct communications.
  • Take the plan to implementation through campaign planning and promotional mix development.
  • Understand how to measure and assess the impact of the campaign.

Required Marketing Courses (28.5 credits)

  • MKTG 5403  Market Analysis and Strategy, 3 credits
  • MKTG 5611  Consumer Behavior 1: Thoughtful Decisions, 1.5 credits
  • MKTG 5612  Consumer Behavior 2: Consumers as Non-Rational Decision Makers, 1.5 credits
  • MKTG 5617  Market Research 1: Foundations of Marketing Research, 1.5 credits
  • MKTG 5618  Market Research 2: Marketing Intelligence, 1.5 credits MKTG 5621  Integrated Marketing Communication, 1.5 credits MKTG 5622  Advertising and Account Management, 1.5 credits
  • MKTG 5623  Direct Marketing 1, 1.5 credits
  • MKTG 5624  Direct Marketing 2: Program Design, Deployment and Evaluation, 1.5 credits
  • MKTG 5625  Digital Marketing 1: Foundations and Theories, 1.5 credits MKTG 5626  Digital Marketing 2: Program Design and Evaluation, 1.5 credits MKTG 5628  Mobile Marketing Strategies, 3.0 credits
  • MKTG 5641  Methods and Tools in Marketing Strategy, 1.5 credits
  • MKTG 5642  Critical Analysis of Strategic Decisions in Marketing Management, 1.5 credits
  • MKTG 5682  MS Thesis, 3 credits
  • STAT 5401    Foundations for Data Analytics, 1.5 credits (Required with MKTG 5617 & 5618)

Electives (1.5 credits)

Total Credits: 30