The Master of Science in Marketing degree from the Fox School of Business has been carefully designed to prepare students for careers in the marketing profession. Whether your goal is to launch a new career in marketing or to advance in your current role within the field, the M.S. in Marketing will provide you with the tools you need to succeed and advance throughout your career. Our approach to the M.S. in Marketing can be described by three words: challenging, experiential, and customizable.
All students will be challenged with theoretically sound, empirically validated material that links strategic assessment, the design and planning of research or communications, and analysis of the efficacy of the implemented plan.
The M.S. in Marketing has also been designed so that learning does not end at the classroom door. Every student will take classroom principles and apply them in a real-world setting, with oversight and supervision from business savvy faculty. This experiential learning is an ideal crucible in which to test your skills and knowledge.
Finally, we have carefully crafted the program to allow each student to customize elements of their experience. Not only do we offer concentrations in Marketing Communications and Consumer Insight (Research),* but we also allow additional customization within the program. Want to learn more about comprehensive digital and traditional strategies? Have an interest in a specific type of analytics? Are there special issues related to the industry in which you work? We work with you to structure courses and/or experiences that fit your unique needs.
Dr. Eric Eisenstein
Program Director, Master of Science in Marketing Associate Professor, Marketing and Supply Chain Management (MSCM)
Office: Alter Hall 527 Phone: (215) 204-7039 Email: firstname.lastname@example.org
A basic understanding of business principles in the key areas of business is required before much of the courses of the MS in Marketing can be taken. These areas are:
Prerequisites (18 credit hours – can be included in the curriculum)
Prior undergraduate or graduate courses in which a grade of B- or higher was attained can be used to meet the prerequisites of the program. Areas in which the student does not have prior coursework can meet the requirements by taking the following foundation courses:
The MS in Marketing Program consists of 10 courses comprising 30 credit hours of study. Fundamental skills are built through required courses with further knowledge acquisition through specialized course work targeting the communication or research tracks. Electives add a degree of customization to the educational experience.
Marketing Research track is a research degree. The objective is to train students to do independent research in any facet of the practice of Marketing. To meet this objective, students must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of research methodology with particular emphasis on sampling, survey construction, theory of measurement and various approaches to collecting data; and (3) quantitative analysis and interpretation.
Furthermore, students must demonstrate proficiency in the written and oral communication of results. The Temple program is appropriate for students who wish to develop their own research practice or who aspire to manage large scale research projects. Marketing Research Students are encouraged to take STAT 5001 early in the program. Students are also required to be IRB (Institutional Review Board) Certified by the end of the first semester of their program or before proposing any research activities.
Advanced Curriculum (30 credit hours)
MKTG 5101 Consumer and Buyer Behavior
MKTG 5102 Marketing Communications
MKTG 5103 Marketing Research: Techniques and Application
MKTG 5104 Managerial Decision Strategies in Marketing
Methodology Courses (6 credit hours)
Statistic Courses (9 credit hours)
MKTG 5182 Independent Study
Marketing Communication track seeks to train students to plan, implement and control marketing communications and promotional programs. To meet this objective, the student must develop an understanding of: (1) the practice of marketing management and the role of marketing in the firm; (2) principles of marketing communication and promotion management, with particular emphasis on communications processes, promotion planning and promotional mix development; and (3) quantitative support available for marketing communications and promotion management.
MKTG 5115 International Marketing
MKTG 5105 Marketing in Digital Economy
MKTG 5107 Product Management
Electives* graduate courses from related disciplines
The four main learning goals for students in the MS in Marketing program will be to:
Specific learning objectives include:
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