Marketing

Contemporary marketing research requires an approach as diverse as the field itself. Because marketing provides insights into the creation, communication and exchange of value, goods and services, marketing research ranges from qualitative studies of consumer behavior to quantitative models. With this in mind, the Fox School’s PhD concentration in Marketing prepares students to utilize cross-disciplinary methods from economics, sociology, psychology, and neuroscience in the production of cutting-edge research. Over recent years, this approach has enabled our graduates to secure research positions at many top universities, including Cornell University, Emory University, Rice University, and the University of Pittsburgh.
Department faculty members have published in leading academic journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science. Fox School faculty members work closely with students to help them develop research agendas that will also be featured in top industry and academic publications. Additionally, the Department of Marketing and Supply Chain Management is home to three interdisciplinary research centers: the Center for Neural Decision Making (CNDM), a cross-disciplinary facility that’s dedicated to exploring the function of brain imagery in marketing theory and practice; the Consumer Sensory Innovation Lab (CSIL), which provides a medium for academics and practitioners to collaborate on issues related to sensory marketing; and the Global Center for Big Data in Mobile Analytics (GBM), which promotes an interdisciplinary approach to data analytics in mobile marketing, online gaming, and other big data topics.

For more information please consult the Marketing Department website and program promotional materials.


Financial Aid

All students admitted to this program are considered for full financial support for up to five years. Funding typically comes in the form of research or teaching assistantship and includes full tuition and a competitive stipend. The funding is renewable every year, subject to adequate progress and annual evaluations. Students who apply before the January 15 deadline will also be considered for Temple University’s prestigious university fellowships.


Fall Year 1
Required
  • BA 9100 Math Preparation (August)
  • BA 9101a and/or BA 9101b Business Statistics I
  • BA 9103 Theory of Choice
  • MKTG 9090 Concentration pro-seminar (1.5cr)
Electives (at least 1)
  • Recommended: BA 9002 Scientific Inquiry
Spring Year 1
Required
  • BA 9201 Quantitative Research Methods I
  • BA 9102 Business Statistics II
  • MKTG 9090 Concentration pro-seminar (1.5cr)
  • MKTG 9001 Marketing Theory Development OR MKTG 9002 Behavior Research in Marketing
Electives (1)
Exams
  • Screening Exam (May)
  • Research Proposal Requirement (August)

Fall Year 2
Required
  • MKTG 9003 Quantitative Research in Marketing
Electives (Minimum 2, Maximum 3)
Spring Year 2
Required
  • MKTG 9002 Behavioral Research in Marketing OR MKTG 9001 Marketing Theory Development
Electives (Minimum 2, Maximum 3)
Exams
  • Research Paper Requirement (August)

Fall Year 3
  • Electives (if 48-credit coursework not completed)
  • Marketing Preliminary Comprehensive Exam
  • Other
Spring Year 3
  • Marketing Preliminary Comprehensive Exam (if not passed in Fall)
  • TEACHING ASSISTANTSHIP

Fall Year 4
  • Work on Dissertation Proposal
  • TEACHING ASSISTANTSHIP
Spring Year 4
  • Dissertation Proposal Defense
  • TEACHING ASSISTANTSHIP

Fall Year 5
  • Work on Dissertation (until Dissertation Defense)
  • Summer AMA Job Market
Spring Year 5
  • Dissertation Defense


Concentration Advisor: Susan Mudambi

Title: Associate Professor

Research Interests: Technology in Marketing and International Business

Office: Alter Hall 524

Email: susan.mudambi@temple.edu

Anthony Di Benedetto

Title: Professor

Research Interests: Product Development and Innovation, Global Marketing Strategy

Office: Alter Hall 523

Email: anthony.dibenedetto@temple.edu

Boyoun Chae

Title: Assistant Professor

Office: Alter Hall 520

Email: boyoun.chae@temple.edu

Angelika Dimoka

Title: Associate Professor

Research Interests: Decision Neuroscience, Functional Neuroimaging, Quantative Analysis

Office: Alter Hall 510

Email: angelika@temple.edu

Eric Eisenstein

Title: Assistant Professor

Research Interests: Decision Making, High-Cognition Managerial and Consumer Decision-Making

Office: Alter Hall 527

Email: eric.eisenstein@temple.edu

Nathan Fong

Title: Assistant Professor

Research Interests: Sales Taxes Effects, Price Sensitivity, Targeted Marketing Communications

Office: Alter Hall 517

Email: nmfong@temple.edu

Xueming Luo

Title: Professor

Research Interests: Mobile Customer Behavior and Commerce Strategies

Office: Alter Hall 511

Email: luoxm@temple.edu

Maureen Morrin

Title: Professor

Research Interests: Comsumer Decision-Making, Trademark Infringement and Dilution

Office: Alter Hall 513

Email: maureen.morrin@temple.edu

Crystal Reeck

Title: Assistant Professor

Research Interests: Consumer Behavior, Emotion Regulation and Decision Making

Office: Alter Hall 516

Email: crystal.reeck@temple.edu

Edward Rosenthal

Title: Professor

Research Interests: Cooperative Game Theory, Mechanism Design, Behavioral Decision Theory

Office: Alter Hall 526

Email: edward.rosenthal@temple.edu

Michael Smith

Title: Associate Professor and Chair

Research Interests: Distribution Networks and Supply Chain Management, Business-to-Business Marketing, Pricing Management and E-Commerce

Office: Alter Hall 512

Email: msmith@temple.edu

Vinod Venkatraman

Title: Assistant Professor

Research Interests: Effect of Decision Variables, State Variables, Decision-Making Strategies

Office: Alter Hall 526

Email: vinod.venkatraman@temple.edu

Yuchi Zhang

Title: Assistant Professor

Research Interests: Online Marketing, Social Influence, Text Analysis, Bayesian Methods

Office: Alter Hall 521

Email: yzhang@temple.edu



Ashley Goerke

Email: a.goerke@temple.edu

Ashley Goerke’s research combines her marketing and cognitive psychology backgrounds to examine marketplace learning comparing varying age cohorts. Specifically, her research examines these differences as they relate to experiential (action-based) learning, with a focus on elderly consumer populations. She has presented her research at national and international conferences including the Association for Consumer Research and the Society for Consumer Psychology.

Goerke holds a BS in Marketing from Wayne State University. She has formerly taught courses in Consumer Behavior and Marketing Research at Temple University, as well as West Chester University. She currently holds a Sr. Research Analyst position on the Advanced Analytics team of Independence Blue Cross’s Informatics Department. She primarily supports both the Individual Consumer and Government Markets Marketing departments with predictive analytics, segmentation and strategy support based on research combining socio-demographic, clinical and consumer preferences data.

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Johnny Graham

Email: johnny.graham@temple.edu

Johnny Graham is a PhD student in the Department of Marketing and Supply Chain Management in the Fox School of Business at Temple University. His research interests primarily concern the co-creation of brands in online environments. Johnny has several working papers in this area and has given several invited talks about this topic. Johnny is also currently a Future Faculty Fellow at Temple. Prior to joining the PhD program, Johnny earned a bachelor’s degree and MBA from the University of Maryland-College Park. His managerial experience comes from the consulting industry, as the co-founder of strategy consulting firm Graham & Peters. Graham not only values education for himself, but also for the youth in his community. He spends time speaking to and mentoring students in the Baltimore City Public School System from which he matriculated.

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Nina Huang

Email: nina.huang@temple.edu

Nina Huang joined the Fox School in 2013 for its research productive faculty, collaborative culture, and research oriented environment. Nina received a Master of Science (MS) degree in Business Research and a Master of Arts (MA) degree in Advertising from Michigan State University. During her undergraduate study in China, Nina completed a Bachelor of Arts (BA) degree in Advertising from Wuhan University of Technology and a BA degree in English Literature from Huazhong University of Science & Technology. Nina's current research interests include Online Consumer Decision Making and Business Strategy.

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Jessica Keech

Email: jessica.keech@temple.edu

Jessica’s research interests include mobile and digital marketing, branding, and product innovation. Jessica holds a B.S. in Marketing and Management Information Systems from Boston University and a M.B.A. from Villanova University. Prior to joining the Fox School of Business, she worked as a management consultant in the pharmaceutical industry.

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Yaeeun Kim

Email: enakim@temple.edu

Yaeeun Kim is a PhD student in the Interdisciplinary Studies in the Fox School of Business at Temple University with a concentration in Marketing. She is a member of the Center for Neural Decision Making (CNDM) at the Fox School of Business. Yaeeun is interested in studying the underlying the neural mechanisms of consumer decision-making by using multi-methodological techniques involving EEG and fMRI.

Prior to joining the PhD program at the Fox School of Business, Yaeeun earned her BA and MS in Management Science and Korea Advanced Institute of Science and Technology (KAIST). Yaeeun's previous research regarding the effect of dissatisfying purchase in two-sided market on post-purchase behavior has been presented at the Association for Consumer Research (ACR) annual conference.

Yaeeun has working experience in the area of neuromarketing research using multichannel EEG/ERP measurement and analysis.

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Mengmeng Liu

Mengmeng Liu

Email: mengmeng.liu@temple.edu

Mengmeng Liu is a Ph.D. student in the Marketing Department at the Fox School of Business at Temple University. Her research interests include brand relationship and sensory experiences. She hold an MBA in Marketing from Hofstra University and a Bachelor degree in Marketing from Nanjing University of Finance and Economics.

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Tyler Moore

Email: tyler.moore@temple.edu

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Andy Reinaker

Email: reinaker@temple.edu

Andy Reinaker is a Marketing PhD student at Temple’s Fox School of Business. He is interested in research that helps managers improve their marketing efforts through customer insights, including digital strategy and mobile marketing, social influence and networking, and organizational strategies. He is a member of the Global Center for Big Data in Mobile Analytics, where he is engaged in multiple field experiments with select corporate partners. He has presented his research at prestigious conferences including the MIT Conference on Digital Experimentation, and has several working papers in the mobile marketing domain. His expertise is built upon experience as a consultant for a globally leading management consulting firm, as a product manager in the Health care industry, and as a former member of Fox’s Center for Neural Decision Making. He earned his undergraduate degree from Pennsylvania State University with a B.S. in Management Science & Information Systems.

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Xiaoxuan (Farrah) Wu

Email: farrah.wu@temple.edu

Xiaoxuan (Farrah) Wu is pursuing a Ph.D. degree in Marketing, and she is a member of both the Center for Neuro Decision Making (CNDM) and the Consumer Sensory Innovation Lab (CSIL). She holds a bachelor’s degree in Biotechnology from the Sun Yat-Sen University, China and a master’s degree in Cell and Molecular Biology from the University of Medicine and Dentistry of New Jersey. Prior to joining the Fox School of Business, Farrah acquired extensive experience in cancer research, which led to her later interest in health messaging. After joining the Ph.D. program, she began investigating health marketing impact on people’s risk perceptions of disease contraction, aided by the functional magnetic resonance imaging (fMRI). This project is supervised by Dr. Dimoka at CNDM. Meanwhile, she is studying sensory marketing, supervised by Dr. Morrin at CSIL. She explores the effect of scent on visual perception, and how such effects influence consumers’ evaluation processes. In general, Farrah aspires to conduct research in consumer judgment and decision making (JDM), and she is determined to examine it from behavioral, physiological, and neural aspects.

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Ning Ye

Email: ning.ye@temple.edu

Ning Ye is a doctoral student in the Department of Marketing and Supply Chain at Temple University and is a member of both the Center for Neural Decision Making (CNDM) and the Consumer Sensory Innovation Lab (CSIL). She holds a Bachelor's Degree in Business English from Dongbei University of Finance and Economics, China and a Master's Degree in Marketing from the Johns Hopkins University. She worked as both a research assistant and a teaching assistant at Johns Hopkins University before she joined Temple University. Her research interests include sensory marketing, neuroscience in marketing, consumer behavior and decision making.

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Sang Suk Yoon

Email: sangsuk.yoon@temple.edu

SangSuk Yoon is a Ph.D. student in the Marketing Department at the Fox School of Business of Temple University and is working at the Center for Neural Decision Making. He holds a Bachelor's Degree in Business Administration and Psychology, and a Master's Degree in Cognitive Psychology from Pusan National University in South Korea. He has been working on research exploring people’s cognitive traits and the processes underlying judgment and decision-making. Before joining the Marketing Ph.D. program, he participated in the government-funded Individual Difference of Information Processing project. Sangsuk’s research interests include the cognitive and neural mechanisms involved in judgment and decision making. His current projects examine inherent preference and preference construction that results from the anchoring effect phenomenon as well as the cognitive processes underlying unconscious thought effect.

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