Marketing

Contemporary marketing research requires an approach as diverse as the field itself. Because marketing provides insights into the creation, communication and exchange of value, goods and services, marketing research ranges from qualitative studies of consumer behavior to quantitative models. With this in mind, the Fox School’s PhD concentration in Marketing prepares students to utilize cross-disciplinary methods from economics, sociology, psychology, and neuroscience in the production of cutting-edge research. Over recent years, this approach has enabled our graduates to secure research positions at many top universities, including Cornell University, Emory University, Rice University, and the University of Pittsburgh.

Department faculty members have published in leading academic journals such as the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science. Fox School faculty members work closely with students to help them develop research agendas that will also be featured in top industry and academic publications. Additionally, the Department of Marketing and Supply Chain Management is home to three interdisciplinary research centers: the Center for Neural Decision Making (CNDM), a cross-disciplinary facility that’s dedicated to exploring the function of brain imagery in marketing theory and practice; the Consumer Sensory Innovation Lab (CSIL), which provides a medium for academics and practitioners to collaborate on issues related to sensory marketing; and the Global Center for Big Data in Mobile Analytics (GBM), which promotes an interdisciplinary approach to data analytics in mobile marketing, online gaming, and other big data topics.

For more information please consult the Marketing Department website and program promotional materials.


Financial Aid

All students admitted to this program are considered for full financial support for up to five years. Funding typically comes in the form of research or teaching assistantship and includes full tuition and a competitive stipend. The funding is renewable every year, subject to adequate progress and annual evaluations. Students who apply before the January 15 deadline will also be considered for Temple University’s prestigious university fellowships.


Fall Year 1
Required
  • BA 9100 Math Preparation (August)
  • BA 9103 – Economic Theory of Choice
  • MKTG 9011 - Marketing Pro-Seminar
  • STAT 8112 - Business Statistics I
  • BA 9105 - Business Econometrics I
Spring Year 1
Required
  • BA 9102 - Business Statistics II MKTG 9001 - Marketing Theory Development
  • OR
  • MKTG 9002 - Behavior Research in Marketing
Electives (at least 2)
  • BA 9106 – Business Econometrics II
  • Relevant courses in quantitative methods, Psychology or Sociology
Exams
  • Screening Exam (June)
  • First Year Research Paper Proposal (August)

Fall Year 2
Required
  • MKTG 9003 - Quantitative Research in Marketing
  • BA 9005 - Judgment and Decision Making
Electives (Minimum 1, Maximum 2)
  • BA 9001 – Organizations and Management Theory
  • BA 9002 - Scientific Inquiry
  • BA 9003 - Seminar in Organizational Behavior
  • EPSY 8627 - Introduction to Research Design
  • Relevant courses in quantitative methods, Psychology or Sociology
Spring Year 2
Required
  • MKTG 9002 - Behavioral Research in Marketing
  • OR
  • MKTG 9001 - Marketing Theory Development
  • MKTG 9090 – Special Topics in Marketing Strategy
Electives (Minimum 2, Maximum 3)
  • Relevant courses in quantitative methods, Psychology or Sociology
Exams
  • Second Year Research Paper Proposal (August)

Fall Year 3
Electives (if 48-credit coursework not completed)
Exams
  • Marketing Comprehensive Exam
Spring Year 3
Teaching Assistantship

Fall Year 4
Work on Dissertation Proposal

Teaching Assistantship
Spring Year 4
Dissertation Proposal Defense

Teaching Assistantship

Fall Year 5
Work on Dissertation (until Dissertation Defense)
Spring Year 5
Dissertation Defense


Concentration Advisor: Susan Mudambi

Title: Associate Professor

Research Interests: Technology in Marketing and International Business

Office: Alter Hall 524

Email: susan.mudambi@temple.edu

Anthony Di Benedetto

Title: Professor

Research Interests: Product Development and Innovation, Global Marketing Strategy

Office: Alter Hall 523

Email: anthony.dibenedetto@temple.edu

Boyoun (Grace) Chae

Title: Assistant Professor

Office: Alter Hall 520

Email: boyoun.chae@temple.edu

Angelika Dimoka

Title: Associate Professor

Research Interests: Decision Neuroscience, Functional Neuroimaging, Quantative Analysis

Office: Alter Hall 510

Email: angelika@temple.edu

Eric Eisenstein

Title: Assistant Professor

Research Interests: Decision Making, High-Cognition Managerial and Consumer Decision-Making

Office: Alter Hall 527

Email: eric.eisenstein@temple.edu

Nathan Fong

Title: Assistant Professor

Research Interests: Sales Taxes Effects, Price Sensitivity, Targeted Marketing Communications

Office: Alter Hall 517

Email: nmfong@temple.edu

Xueming Luo

Title: Professor

Research Interests: Mobile Customer Behavior and Commerce Strategies

Office: Alter Hall 511

Email: luoxm@temple.edu

Maureen (Mimi) Morrin

Title: Professor

Research Interests: Comsumer Decision-Making, Trademark Infringement and Dilution

Office: Alter Hall 513

Email: maureen.morrin@temple.edu

Crystal Reeck

Title: Assistant Professor

Research Interests: Consumer Behavior, Emotion Regulation and Decision Making

Office: Alter Hall 516

Email: crystal.reeck@temple.edu

Edward Rosenthal

Title: Professor

Research Interests: Cooperative Game Theory, Mechanism Design, Behavioral Decision Theory

Office: Alter Hall 526

Email: edward.rosenthal@temple.edu

Michael Smith

Title: Associate Professor and Chair

Research Interests: Distribution Networks and Supply Chain Management, Business-to-Business Marketing, Pricing Management and E-Commerce

Office: Alter Hall 512

Email: msmith@temple.edu

Vinod Venkatraman

Title: Assistant Professor

Research Interests: Effect of Decision Variables, State Variables, Decision-Making Strategies

Office: Alter Hall 526

Email: vinod.venkatraman@temple.edu



Debashish Ghose

Email: debashish.ghose@temple.edu

Debashish is a doctoral student at the Fox School of Business and his research interests lie primarily in the areas of digital marketing and personalization. Prior to joining the PhD program in fall 2016, Debashish received an Ms in Economics and Management of Innovation and Technology from Bocconi University, Italy in 2015, an Ms in Management of Innovation from the Rotterdam School of Management, Erasmus University, Netherlands in 2014, and a BTech in Industrial Engineering and Management from the National Institute of Technology Kurukshetra, India in 2010. His professional experience includes consulting for start-ups in the NY area and working as a programmer analyst at a global IT consulting firm in India.

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Ashley Goerke

Email: a.goerke@temple.edu

Ashley Goerke’s research combines her marketing and cognitive psychology backgrounds to examine marketplace learning comparing varying age cohorts. Specifically, her research examines these differences as they relate to experiential (action-based) learning, with a focus on elderly consumer populations. She has presented her research at national and international conferences including the Association for Consumer Research and the Society for Consumer Psychology.

Goerke holds a BS in Marketing from Wayne State University. She has formerly taught courses in Consumer Behavior and Marketing Research at Temple University, as well as West Chester University. She currently holds a Sr. Research Analyst position on the Advanced Analytics team of Independence Blue Cross’s Informatics Department. She primarily supports both the Individual Consumer and Government Markets Marketing departments with predictive analytics, segmentation and strategy support based on research combining socio-demographic, clinical and consumer preferences data.

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Johnny Graham

Email: johnny.graham@temple.edu

Johnny Graham is a PhD student in the Department of Marketing and Supply Chain Management in the Fox School of Business at Temple University. His research interests primarily concern the co-creation of brands in online environments. Johnny has several working papers in this area and has given several invited talks about this topic. Johnny is also currently a Future Faculty Fellow at Temple. Prior to joining the PhD program, Johnny earned a bachelor’s degree and MBA from the University of Maryland-College Park. His managerial experience comes from the consulting industry, as the co-founder of strategy consulting firm Graham & Peters. Graham not only values education for himself, but also for the youth in his community. He spends time speaking to and mentoring students in the Baltimore City Public School System from which he matriculated.

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Nina Huang

Email: nina.huang@temple.edu

Nina Huang's research focuses on the behavioral and economic perspectives of business strategy. Her research approaches include econometric modeling, text analytics, and field experimentation. Prior to joining Fox School of Business, Nina received a Master of Science (MS) degree in Business Research and a Master of Arts (MA) degree in Advertising from Michigan State University. During her undergraduate study in China, Nina completed a Bachelor of Arts (BA) degree in Advertising from Wuhan University of Technology and a BA degree in English Literature from Huazhong University of Science & Technology.

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Jessica Keech

Email: jessica.keech@temple.edu

Jessica’s research interests include perceptual biases that influence consumer decision makingand sensory marketing. Specifically, she examines the relationship consumers have with brandsand how it impacts their judgment and evaluation of products. She is also a member of theConsumer Sensory Innovation Lab (CSIL). Jessica holds a BS in Marketing and ManagementInformation Systems from Boston University and a MBA from Villanova University. Prior tojoining the PhD program at the Fox School of Business, she worked as a management consultant in the pharmaceutical industry.

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Yaeeun Kim

Email: enakim@temple.edu

Yaeeun Kim is a PhD student in the Interdisciplinary Studies in the Fox School of Business at Temple University with a concentration in Marketing. She is a member of the Center for Neural Decision Making (CNDM) at the Fox School of Business. Her research interests include social influence, green marketing, and consumer judgment and decision making. Yaeeun is also interested in studying the underlying the neural mechanisms of consumer decision-making by using multi-methodological techniques involving EEG and fMRI. Prior to joining the PhD program at the Fox School of Business, Yaeeun earned her BA and MS in Management Science and Korea Advanced Institute of Science and Technology (KAIST).

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Mengmeng Liu

Mengmeng Liu

Email: mengmeng.liu@temple.edu

Mengmeng Liu is a Ph.D. student in the Marketing Department at the Fox School of Business at Temple University. Her research interests include brand relationship and sensory experiences. She hold an MBA in Marketing from Hofstra University and a Bachelor degree in Marketing from Nanjing University of Finance and Economics.

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Nese Nur Onuklu

Nese Nur Onuklu

Email: nur.onuklu@temple.edu

Nur joined the Fox Marketing Doctoral Program in Fall 2016. She received an MBA degree with full tuition scholarshipfrom University of Michigan, Ross School of Business in 2012. She holds a BS degree in International Relations anda Minor degree in Industrial Economics and Economic Policy from METU, one of the top research universities inTurkey. Nur also completed graduate level courses in marketing at Hacettepe University.

Prior to joining the Fox School of Business, Nur worked primarily in the field of competition law and economics as aSenior Associate. She developed a strong understanding of dynamics and strategy in various markets includingFMCG, logistics and finance, thanks to the antitrust cases she analyzed. Nur is currently interested in studying brandattractiveness, customer retention and drivers of successful marketing strategies.

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Andy Reinaker

Email: reinaker@temple.edu

Andy Reinaker is a Marketing PhD student at Temple’s Fox School of Business. He is interested in research that helps managers improve their marketing efforts through customer insights, including digital strategy and mobile marketing, social influence and networking, and organizational strategies. He is a member of the Global Center for Big Data in Mobile Analytics, where he is engaged in multiple field experiments with select corporate partners. He has presented his research at prestigious conferences including the MIT Conference on Digital Experimentation, and has several working papers in the mobile marketing domain. His expertise is built upon experience as a consultant for a globally leading management consulting firm, as a product manager in the Health care industry, and as a former member of Fox’s Center for Neural Decision Making. He earned his undergraduate degree from Pennsylvania State University with a B.S. in Management Science & Information Systems.

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Siliang Tong

Email: jack.tong@temple.edu

Siliang(Jack) Tong joined the Fox School in 2016 with the concentration of Big Data Analytics and Mobile marketing. He is one of the competitive recipients of Presidential Fellowships and a research fellow of the Global Center on Big Data in Mobile Analytics. Prior to joining the Fox School, Siliang(Jack) Tong completed his MBA from the University of Wisconsin-Madison. He has six years working experience in digital marketing and eCommerce fields with management positions at Hilton Worldwide China Corporate Office and Wynn Macau Resort.

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Xiaoxuan (Farrah) Wu

Email: farrah.wu@temple.edu

Xiaoxuan (Farrah) Wu is pursuing a Ph.D. degree in Marketing, and she is a member of both the Consumer Sensory Innovation Lab (CSIL) and the Center for Neuro Decision Making (CNDM). She holds a bachelor’s degree in Biotechnology from the Sun Yat-Sen University, China, and a master’s degree in Cell and Molecular Biology from the University of Medicine and Dentistry of New Jersey. Prior to joining the Fox School of Business, Farrah acquired extensive experience in cancer research, which led to her later interest in healthcare marketing. After joining the Ph.D. program, she began investigating how sensory input affects consumers’ judgment and decision making. Besides working with faculty members of Fox School of Business, she also collaborates with researchers from other institutes, including University of Oxford and University of Arizona.

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Ning Ye

Email: ning.ye@temple.edu

Ning Ye is a fourth year doctoral student in the Department of Marketing and SupplyChain at Temple University and is a member of both the Center for Neural DecisionMaking (CNDM) and the Consumer Sensory Innovation Lab (CSIL). Her researchinterests include consumer psychology, sensory marketing, health marketing, and foodpsychology. She is working as both a research assistant and a teaching assistant atTemple University. She holds a Bachelor's Degree in Business English from DongbeiUniversity of Finance and Economics, China and a Master's Degree in Marketing fromthe Johns Hopkins University.

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Sang Suk Yoon

Email: sangsuk.yoon@temple.edu

SangSuk Yoon is a Ph.D. student in the Marketing Department at the Fox School of Business of Temple University and is working at the Center for Neural Decision Making. He holds a Bachelor's Degree in Business Administration and Psychology, and a Master's Degree in Cognitive Psychology from Pusan National University in South Korea. He has been working on research exploring people’s cognitive traits and the processes underlying judgment and decision-making. Before joining the Marketing Ph.D. program, he participated in the government-funded Individual Difference of Information Processing project. Sangsuk’s research interests include the cognitive and neural mechanisms involved in judgment and decision making. His current projects examine inherent preference and preference construction that results from the anchoring effect phenomenon as well as the cognitive processes underlying unconscious thought effect.

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