The main objective of the PhD BA Concentration in Marketing is to develop scholars for academic careers in marketing or related disciplines at research universities. Marketing provides insights into the creating, communicating, delivering, and exchanging of value, goods and services, and encompasses consumer, business-to-business, and nonprofit contexts. Marketing research is very diverse, from qualitative studies of consumer behavior to highly quantitative models of markets and decision making. The Marketing faculty members draw on cross-disciplinary methods from economics, sociology, psychology, and neuroscience to help students to produce rigorous and relevant research. Our internationally recognized researchers have published in leading academic journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Strategic Management Journal, Management Science, Journal of Operations Research, and MIS Quarterly. Our students have the opportunity to examine a wide range of topics in diverse settings. Our graduates have found success at many universities, including Cornell University, Rice University, University of Miami, Rutgers University, and University of Pittsburgh.
PhD students are an integral component of the Fox School’s research mission to be a premier center of business research, and faculty are strongly encouraged to collaborate with PhD students.
PhD students can benefit from the high quality research produced by the Fox School faculty, and at the same time, they serve as the catalyst and energizer of even higher levels of research output. The Fox School greatly appreciates and values the research contributions made by PhD students and sees them as an integral part of the school’s research and educational mission.
The PhD program formally encourages a culture of mentoring that includes PhD coordinators in each concentration, department chairs, and other Graduate faculty. Faculty are expected to play an important mentorship role in offering guidance to PhD students. Faculty should provide hands-on direction to PhD students to help them develop research skills and build their own research portfolio. Mentoring should be both formal and informal, and it is intended to support PhD students in adapting to academic life and becoming successful academic scholars.
PhD students are also encouraged to seek mentorship and guidance as they progress in their research to assure that their research advances their individual research program and reputation. The success of the mentoring program depends on both faculty mentors (e.g., PhD mentors, concentration advisors, department chairs, other faculty) and PhD students who should take an active role in the mentoring process. Successful outcomes are a function of the commitment and willingness of the mentor and mentee, to invest their time and effort in the mentorship process. Within this culture of collaboration, mentorship is an active process throughout a PhD student’s tenure in the PhD program and also a lifetime commitment to research collaboration.
The PhD curriculum consists of a total of 16 PhD courses (48 credit hours), which include Theory, Economics, Statistics and Research Method courses, and four Marketing core courses:
- Seminar in Marketing Theory Development (MKTG 9001)
- Seminar in Behavioral Research in Marketing (MKTG 9002)
- Seminar in Quantitative Research in Marketing (MKTG 9003)
- Seminar in Selected Topics in Marketing (MKTG 9090)
Ph.D. Student Handbook
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