Business Analytics Minor
Business Analytics is used by top performing companies committed to data-driven decision making to gain competitive advantage.
In today’s complex business environment, applying quantitative techniques to solve business problems is a key skill for managers. Analytics is used to transform the way we do business, in areas as diverse as predicting malfunctions in real time to deciding the right mix of products based on customer preferences.
To prepare the next generation of data-savvy business leaders, The Fox School of Business offers an undergraduate minor in Business Analytics (pending board approval). This minor will prepare students to unlock the value buried in corporate data and create new business opportunities. The coursework exposes students to hands- on, cutting edge tools and techniques in predictive modeling, forecasting, association mining, cluster analysis, decision trees, unstructured “big” data, sentiment analysis, and experimental design. Students will develop skills in these areas and learn to apply them, enhancing their knowledge and marketability.
The Business Analytics Minor is appropriate for all business majors who want to be at the forefront of using data effectively in their discipline.
The Business Analytics Minor is a joint program offered by the Department of Management and Information Systems, and the Department of Statistics.
The Business Analytics Minor is suitable for high performing students who are interested in accelerating their career through exposure to this rapidly expanding area. Given the level of quantitative, critical thinking and problem-solving skills necessary to complete this minor, entering students must have a 3.0 GPA or higher.
The minor consists of five courses, two required courses in Statistics, two required courses in MIS and one required course in Marketing and Supply Chain Management.
The required courses for the Business Analytics Minor are:
- STAT 2521: Data Analysis and Statistical Computing (offered fall only)– Case studies and application of statistical methods to business problems while using industry standard software.
- STAT 2523: Design of Experiment and Quality Control (offered fall only)Students will be able to apply fundamental statistical concepts required for designing efficient experiments to answer real questions. They will also be able to use statistical quality control techniques in the implementation of core principles of management and in the production of goods and services.
- MIS 2502: Data Analytics – This course provides students with a foundation for designing database systems and analyzing business data to enhance firm competitiveness. Concepts introduced in this course aim to develop an understanding of the different types of business data, various analytical approaches, and application of these approaches to solve business problems. Students will have hands-on experience with MySQL, Microsoft Excel, and SAS Enterprise Miner.
- MKTG 3508: Digital Marketing –Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer culture raises many strategic and social challenges. This course examines the theories and concepts underlying the use of information and communication technology by firms and consumers, and challenges students to critique and utilize digital tools and social media, including Twitter, Facebook, online reviews, blogs, paid search, digital advertising, and online promotions. The identification of critical success factors and best practices are central to the course, as are methods for analyzing marketing effectiveness. The course examines the theory and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets.
- MKTG 3509: Customer Data Analytics– This course teaches students how to make use of Marketing Metrics: the collection, analysis, and utilization of data for the development of marketing strategies. The course includes the study of data collection, warehousing technologies, marketing information systems, data mining, and customer relationship management. Particular attention is paid to interpretation of quantitative data (Marketing dashboards).
Since MIS majors take MIS 2502 as part of their major requirements they will substitute by taking an elective from the list below. Courses that are optional or required in both the major and minor cannot be double counted and the elective list provides acceptable substitutes. MIS majors who are interested in this minor will benefit by the additional exposure to Marketing and other opportunities outside the school.
- MIS 3501: Data-Centric Application Development
- MIS 3538: Social Media Innovation
- MIS 3536: Information Systems Innovation
- MIS 3581: Co-Op Experience
- MKTG 3504: Sales and Sales Management
- MKTG 3511: Marketing Research
- MKTG 3502: Information Management for Electronic Commerce
- MKTG 3509: Customer Data Analysis
- STAT 2512: Intermediate Statistics (prerequisite: STAT 2103)
- STAT 2522: Survey Design and Sampling (prerequisite: STAT 2103)
For More Details Contact:
Rebecca Anne Brotschul
Title: Senior Administrative Assistant
Office: Speakman Hall 390G