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Department of Marketing & Supply Chain Management

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Career Focused Sequences

Students in the Marketing major may opt to stay in the broad Marketing Major or select a career focused sequences that is tailored to specific interests. We suggest three course sequences for the following topic streams in marketing:

Supply Chain Management

Consumer Insights

Sales Force Effectiveness

For students interested in new digital technologies and marketing, find out more about our Digital Marketing Minor program. This program is jointly offered by the Department of Management Information Systems.