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Department of Marketing & Supply Chain Management

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3 + 1 Program

Temple University offers students at the Fox School of Business the opportunity to earn a BBA in Marketing in 3 years instead of 4 years. The program can be completed within 6 full semesters and two summer sessions (both 1 and 2, depending on course availability). Due to the rigorousness of the schedule, students who are interested in the program must have a 3.0 GPA to apply for the program.

The following tables organize and condense GenEd, marketing, and general business courses into a 3-year track. These tables also space out marketing and business courses with prerequisites and workload feasibility in mind.

Year 1


Semester

Course Number

Course Title

Credit Hours

Fall

ECON 1101

Macroeconomics

3

ENG 0802/0812/0902

Analytical Reading & Writing

4

HRM 1101

Leadership & Organizational Management

3

STAT 1001

Quantitative Foundations for Business

3

GenEd

GenEd Breadth Course

3

Semester 1 Credit Hours Subtotal:

16

Spring

ACCT 2101

Financial Accounting

3

ECON 1102

Microeconomics

3

MIS 2101

Information Systems in Organizations

3

MKTG 2101

Marketing Management

3

STAT 1102

Calculus for Business

3

Semester 2 Credit Hours Subtotal:

15

Summer (Sessions

1 and 2)

LGLS 1101

Legal Environment of Business

3

MKTG 3596

Consumer & Buyer Behavior

3

STAT 2103

Business Statistical Methods & Concepts

4

IH 0851

Mosaic: Humanities Seminar I

3

Semester 3 Credit Hours Subtotal:

13

Year 1 Total Credit Hours:

44


Year 2


Semester

Course Number

Course Title

Credit Hours

Fall

ACCT 2102

Managerial Accounting

3

BA 2101

Professional Development Strategies

1

BA 2196

Business Communications

3

MIS 2501

Enterprise IT Architecture

3

MTKG 3511

Marketing Research

3

GenEd

GenEd Breadth Course

3

Semester 1 Credit Hours Subtotal:

17

Spring

FIN 3101

Financial Management

3

MIS 2502

Data Analytics

3

MSOM 3101

Operations Management

3

MKTG

Marketing Elective

3

IH 0852

Mosaic: Humanities Seminar II

3

GenEd

GenEd Breadth Course

3

Semester 2 Credit Hours Subtotal:

18

Summer (Sessions

1 and 2)

RMI 2101

Introduction to Risk Management & Insurance

3

MKTG 3581 (recommended)

Marketing Elective - Marketing Internship/Co-op Experience (recommended)

3

Semester 3 Credit Hours Subtotal:

6

Year 2 Total Credit Hours:

41


Year 3


Semester

Course Number

Course Title

Credit Hours

Fall

BA 3102

Business Society and Ethics

3

BA 3103

Integrative Business Applications

3

MKTG 3507

Direct Marketing

3

MKTG 3553

International Marketing

3

GenEd

GenEd Breadth Course

3

GenEd

GenEd Breadth Course

3

Semester 1 Credit Hours Subtotal:

18

Spring

BA 4101

Global Business Policies

3

MIS 3538

Social Media Innovation

3

MKTG 3508

Digital Marketing

3

MKTG

Marketing Elective

3

GenEd

GenEd Breadth Course

3

GenEd

GenEd Breadth Course

3

Semester 2 Credit Hours Subtotal:

18

Summer

MTKG 4501

Marketing Strategy

3

Semester 3 Credit Hours Subtotal:

3

Year 3 Total Credit Hours:

39