Department of Marketing & Supply Chain Management

The Fox School’s Department of Marketing and Supply Chain Management (MSCM) is a leader in marketing research and practice.

Welcome to MSCM

The Fox School’s Department of Marketing and Supply Chain Management (MSCM) is a leader in marketing research and practice. MSCM offers industry-focused course sequences for undergraduate students as well as four different graduate degrees to prepare students to be leaders in areas such as Digital Marketing, Analytics, Consumer Insights, Sales Force Effectiveness, and Supply Chain Management.

BBA in Marketing

Organizations of all sizes today must develop effective marketing strategies to reach customers who will buy their products and services. MSCM offers several different course sequences for Fox School students. Marketing majors can either do a general Marketing degree, or focus their studies through one of MSCM’s three industry-focused course sequences. MSCM also offers two minor programs for all Fox students and an accelerated course sequence for motivated students wanting to complete their degrees in less than four years.

Learn more about the BBA in Marketing >>

BBA in Supply Chain Management

In the Fall of 2015, Supply Chain will be introduced as a new major and minor within the MSCM department. Supply Chain is an emerging field and professionals are in demand. Students can explore different aspects of Supply Chain such as logistics, procurement, materials management, transportation, and operations. More information on the Supply Chain Management major and minor will be available upon the fall.

Learn more about the BBA in Supply Chain Management >>

MBA in Marketing

The Fox School’s MBA program provides students with a breadth of business knowledge and skills. Students in the Global MBA or Professional MBA (part time) programs may specialize their degrees by taking a concentration in Marketing Management. The MBA in Marketing emphasizes managing and analyzing marketing data to inform strategic and tactical decisions. Students will also look at current marketing issues, such as digital marketing strategies.

Learn more about the MBA in Marketing >>

Specialized Masters Program

MSCM offers two Master of Science degrees in Marketing Communications and Consumer Insights. In these two programs, students engage in higher level theories and practices of marketing promotion and management and marketing research methods and data analysis. These programs are designed such that regardless of previous business experience, prospective students can pursue a graduate degree in Marketing.

Learn more about the Specialized Masters Program >>

PhD in Marketing

MSCM offers a PhD program for students pursuing careers as professors at top universities or marketing industry experts. MSCM is dedicated to encouraging the development of new marketing scholars and experts. MSCM doctoral students conduct research with their faculty mentors as well as within MSCM’s research centers. They have also published in journals such as the Journal of Marketing and Management Science.

Learn more about the PhD in Marketing >>

Upcoming Events

Please check back soon for our next event.
Sep 26

Workshop: Financials Made Easy presented by Dwight Carey

Add to Your Calendar

Google   Outlook or iCal
Sep 26

MBA Tour – Chennai

Add to Your Calendar

Google   Outlook or iCal
Sep 28

Cigna Day – Hold @ Alter Hall 133 – Undergraduate Commons (The Egg)

Add to Your Calendar

Google   Outlook or iCal
Sep 28

Cigna Day @ Alter Hall 133 – Undergraduate Commons (The Egg)

Add to Your Calendar

Google   Outlook or iCal
Sep 28

IT Career Fair @ Alter Hall 702 – MBA Commons

Add to Your Calendar

Google   Outlook or iCal
Sep 28

QS Tour – Washington DC

Add to Your Calendar

Google   Outlook or iCal
Sep 29

The Great Trade Debate: A Front-line Perspective

Add to Your Calendar

Google   Outlook or iCal
Sep 29

Athletics Panel @ Alter Hall 133 – Undergraduate Commons (The Egg)

Add to Your Calendar

Google   Outlook or iCal
Sep 29

Scholarship Reception @ Alter Hall 702 – MBA Commons

Add to Your Calendar

Google   Outlook or iCal
Sep 29

MBA Tour – Colombo

Add to Your Calendar

Google   Outlook or iCal
Sep 29

2016-2017 Entrepreneurial Success Workshop Series (ESWS) #2 Begins

Add to Your Calendar

Google   Outlook or iCal
Sep 30

College Council/SPO Blood Drive @ Alter Hall 133 – Undergraduate Commons (The Egg)

Add to Your Calendar

Google   Outlook or iCal
Sep 30

CSPD Double Header Workshops @ Alter Hall 746 – MBA Case Study Room

Add to Your Calendar

Google   Outlook or iCal
Oct 01

MBA Tour – Bangalore

Add to Your Calendar

Google   Outlook or iCal
Oct 04

Actuarial Science Industry to Campus @ Alter Hall 702 – MBA Commons

Add to Your Calendar

Google   Outlook or iCal
Oct 05

Idea Competition Coaching Session

Add to Your Calendar

Google   Outlook or iCal
Oct 06

Actuarial Science @ Alter Hall 702 – MBA Commons

Add to Your Calendar

Google   Outlook or iCal
Oct 06

Actuarial Science Career Reception @ Alter Hall 702 – MBA Commons

Add to Your Calendar

Google   Outlook or iCal
Oct 06

Evolving and Evaluating Your Idea Workshop presented by Robert McNamee

Add to Your Calendar

Google   Outlook or iCal
Oct 07

MSCM-Consumer Insights Panel @ Alter Hall 702 – MBA Commons

Add to Your Calendar

Google   Outlook or iCal
Oct 10

Master of Accountancy (MAcc) & CPA Exam Information Session

Add to Your Calendar

Google   Outlook or iCal
Oct 10

MAcc Info Session @ Alter Hall 234 – Classroom

Add to Your Calendar

Google   Outlook or iCal
Oct 10

MAcc Info Session @ Alter Hall 234 – Classroom

Add to Your Calendar

Google   Outlook or iCal
Oct 11

Fox Online MBA Webinar

Add to Your Calendar

Google   Outlook or iCal
Oct 11

FSBAA Mentoring Kick-Off @ Alter Hall 702 – MBA Commons

Add to Your Calendar

Google   Outlook or iCal